My client www.macleanengineering.com sent me an email notifying me that an image I created for them is now on the cover for the December issue of Engineering & Mining Journal www.e-mj.com . Photographed underground at the Bracemac-McLeod Mine in Northern Quebec, Canada.
An image I created for www.Macleanengineering.com has appears on the August issue of International Mining Magazine.
The cover shows a MacLean Bolter working under supported ground on the deck of a MacLean 975 underground at a hard rock mine in Ontario.
Just few samples of Industry Magazines where my clients were showcased using the images I created for their company. Having high impact photography on hand for your marketing branding is essential in today’s social and print media.
Continuing on my last post in regards to cellphone images used in social media and marketing I thought a related visual would “drive” my point home. The importance of having a professional image archive on hand for your company is a must. Think of how many times images are used in your companies marketing. Social media, websites and trade magazines are all part of your companies image and you never know when your product, company or employees will be featured in one of the media. Your product, facilities and your employees are a representation of the company and should always be showcased at their best, especially when showcasing it to the industry. Look at my attached image. Which one has more “impact”. The cellphone snap or the professionally created image? s
I was contacted by the Globe and Mail last month to create a few images for articles on Mining Automation along with testing at Sudbury’s Northern Centre for Advanced Technology (Norcat). For images used in featured articles and cover photos there is always some planning involved on how the image should look and feel while placed within the layout of the accompanied text. Just as important as the Title of the article a strong image will peak the viewers interest to read the subject matter.
A professional photographer with experience in the mining industry will get the job done with as much efficiency as possible while underground while still maintaining all safety standards required/expected while on location. It’s not about the equipment the photographer uses (even wedding photographers have great equipment) but how well they know the industry, the environment and the needs of the client. They will research the company, the product and past articles on the subject to ensure the images created will have symmetry with the text and view point the author is trying to convey.
IN THE MAIL THIS WEEK
It’s one of the first questions I get asked: “What would they need photography for?” (When I tell people what I do for a living.) Well, for one instance would be a companies “In House” trade magazine like Atlas Copco’s “Mining & Construction” magazine. Sure they could add snapshots thatemployees have taken with their cellphones but why make a company and product look sup-par? In house magazines are a great way to promote the company, products and the people who create them. Sometimes the images I create are not used for a year or two later when the information is relevant to the company. Like I say, it’s always better to have a photo archive on hand so you are not scrambling to provide High Quality Images at the last minute.
(scanned from original magazine)
Earlier this year I was asked by Dovetail Communications if I could supply them with images to be featured throughout their next edition of the Camese Compendium Of Canadian Mining Suppliers 2017 which arrived in my mail yesterday. Camese is a trade association made up of Canadian companies & suppliers of the mining industrial industry. I wish to thank all involved at Dovetail and Camese for choosing Mining Industrial Photographer @miningphoto for the cover and inlaying images.
James Hodgins is a professional Mining Industrial Photographer based out of The City of Greater Sudbury
A few years ago I had the opportunity to create photographs for Hydro One’s “Between The Lines” in house magazine which took me to the shores of Lake Huron. Next month the opportunity comes again with the acquisition of Great Lakes Power in Sault Ste Marie. Looking forward to the session and hopefully another cover image is selected.
Just like Metso’s full page ad says in the latest issue of Mining Magazine “Downtime Is Costly”. The same can be said for your marketing materials when they finally hit that “downtime” stage where the impact just isn’t there anymore because the message is old, the layout is outdated, or heavens forbid the photography is amateur. Use the right tools for the right job, like effective content related images that apply to your business or company.