“Hey, I know that image.” So I am googling my clients and industry news when I come across an image for the latest of issue of Resource World Magazine with an image I created for SSR Mining (via www.pendaproductions.com) at their Sea Bee mine in Northern Saskatchewan. Having an updated image archive of your operations, people and processes makes it simple to provide good quality photography to the industry publications and websites.
Most people will never see the true scale of innovation, technology, safety and sustainability the mining industry encompasses. I have been fortunate enough to create images that showcase the mining world above and below the earth as well as the people whose lives are dedicated to it’s success. There is so much of this industry I have yet to see and photograph as it is continuously evolving and this is what pushes me to get to the next level of creativity.
My client www.macleanengineering.com sent me an email notifying me that an image I created for them is now on the cover for the December issue of Engineering & Mining Journal www.e-mj.com . Photographed underground at the Bracemac-McLeod Mine in Northern Quebec, Canada.
The touch screen display inside the Relay (www.millertechnology.com) is large and instantly showcases relevant EV information. hashtag#miningphotog hashtag#evunderground hashtag#electricvehicle hashtag#millertechnology www.miningphotog.com
When it comes to using images for marketing materials just any o’l image wont do. There needs to be some balance between the image and the copy. Negative space is required to add text and graphics and if the composition of the image doesn’t work then the marketing material will not reach it’s full potential.
Having an end goal when creating images is always in my mind when I am looking through my viewfinder and creating the space needed within the frame is just one of many goals for each image.
When photographing equipment I always try to get someone outside the vehicle to give the viewer a better sense of scale, especially if the operator is not directly visible.
A familiar image popped up in my “memories” feed today so I revisited this session that took place way back in October 2008 when I started to photograph more underground sessions around Sudbury, Ontario. I created some underground work environment images as well as a “Family Portrait” for one proud father as both his daughters are involved in the Mining Industry and still are today. We were fortunate to have all three on site during this shoot so of course I create a keepsake memento for them.
This image showcases a few old school lessons I learned in photography composition. “You look at an image like you read a book, from left to right” was mentioned to me early on in my career and it stuck with me ever since.
Using leading lines and creating highlights and shadows with my lighting I draw the viewer into a specific part of the image. In this case I used the leading lines of the truck to draw your attention to the main subject while utilizing some background lighting for impact. This overall composition leaves room for “copy” on the left side of the image over the negative space of the truck while drawing your attention onto the main subject of the miner and tablet. As well with this composition the image can be cropped vertically isolating the subject thus giving a designer several options for layout placement.
An image I created for www.Macleanengineering.com has appears on the August issue of International Mining Magazine.
The cover shows a MacLean Bolter working under supported ground on the deck of a MacLean 975 underground at a hard rock mine in Ontario.