Crappy Vs Snappy

20
Jul
Professional Images for a Professional Industry
Commercial / Crappy Vs Snappy / Industrial / Mine Photos / Mining / Photography / Sudbury Ontario / 0 Comment / July 20, 2018

Continuing on my last post in regards to cellphone images used in social media and marketing I thought a related visual would “drive” my point home.  The importance of having a professional image archive on hand for your company is a must.  Think of how many times images are used in your companies marketing. Social media, websites and trade magazines are all part of your companies image and you never know when your product, company or employees will be featured in one of the media.    Your product, facilities and your employees are a representation of the company and should always be showcased at their best, especially when showcasing it to the industry.  Look at my attached image.  Which one has more “impact”. The cellphone snap or the professionally created image?  s


19
Jul
Another Crappy Vs Snappy
Crappy Vs Snappy / Industrial / Mine Photos / Mining / Photography / Sudbury Ontario / 0 Comment / July 19, 2018

I scour the internet, I search the trade magazines, social media and marketing materials and I always come across the cellsnap images being used for promoting.  Now there is nothing wrong with this, heck I do it myself with my Cellsnap series but there is a time and place for those types of images.  For everyday social media posts sure, but for your marketing materials?  I think not. I also have a personal rule when it comes to social media marketing and using photos.  1 (one) professional image to every 5.  If you are posting daily then you should have a High Quality image every week in your social media feed.  Drop me a line and let’s talk. I create images right in your shop of your products hassle free.

 


8
May
Measure Twice For Safety First | Mining Industrial Photographer James Hodgins
Agriculture / Commercial / Crappy Vs Snappy / Industrial / Mine Photos / Mining / Sudbury Ontario / 0 Comment / May 8, 2018

Routine on site rail & track inspections reduces maintenance costs, improves reliability and increases productivity and safety.    I recently created this image for my client BM Metals a division of Milman Industries Inc as they are updating their photo archive and marketing stock for their new website and social media content.  Not all company images need to be “professional” for social media but at least every week your company should be showcasing/promoting your company with an image that will draw your viewer’s attention to read the accompanying text or message you are trying to convey.  If not, then your media stream could become routine and the message you attach to it will be assumed mundane.  When your viewers see information in text format they will only retain a small percentage but if a High Impact Relevant image is associated with that same information the increase in memory retention of that text increases dramatically. #miningphotog


15
Jan
Making The Grade | Mining Industrial Photographer James Hodgins
Agriculture / Commercial / Crappy Vs Snappy / Industrial / Mine Photos / Mining / Sudbury Ontario / 0 Comment / January 15, 2018

I spent a good hour photographing Alicia and her grader while visiting Goldcorp’s Red Lake Mine all the while asking her about her job, background and the mining life she is now a part of.  When people love their jobs, the company they work for, and the people they are working with the results show through in the images I create for them.


30
Nov
Always A Test Subject | Mining Industrial Photographer James Hodgins
Commercial / Crappy Vs Snappy / Industrial / Mine Photos / Mining / 0 Comment / November 30, 2017

A quick setup underground for a recent photoshoot with only a few minutes to spare before production ramps back up.  My job is to get the image with the least amount of disruption so there is never a time where I am just “standing around” unless I am using myself as the test subject.


23
Oct
The Sting Of The Scorpion | Sudbury Mining Photographer James Hodgins
Commercial / Crappy Vs Snappy / Industrial / Mine Photos / Mining / Sudbury Ontario / 0 Comment / October 23, 2017

The Scorpion bulk explosives loader can efficiently pump the emulsion to heights over 28ft from the ground.  This was the first client of mine in the “Explosive” sector of the mining industrial industry where I photographed the Scorpion  doing what it does best.   The operator would control the boom and loading nose that can pivot and turn to a precise angle which in motion looks like a Stinger from a scorpion. It’s an impressive piece of equipment to photograph  and I hope I come across another and push some creative images into my mix.


16
Oct
Surveyors and Geologists that get the least amount of camera time.
Commercial / Crappy Vs Snappy / Industrial / Mine Photos / Mining / Sudbury Ontario / 0 Comment / October 16, 2017

With all the years I have been photographing sites across North America it’s the Surveyors and Geologists that get the least amount of camera time.  I plan on changing that.

Surveyors for Cementation setup their precision equipment at Gowest Golds Bradshaw site.  During a site visit I strategically plan out the operations that are happening that day so the photography can overlap each of the different departments that make up the companies team.    By the end of the day the company will have a variety of custom images of the project along with social media “fillers” of the day to day operations.  Photography on your website gallery or corporate presentations should be eye catching, slightly dramatic and though provoking.  Specific images are created for the marketing materials needed while  background components, composition and lighting  are pre-planned depending on the final media output.  Contact www.miningindustrialphotographer.com to start your custom photography portfolio.  The struggling to find high impact images for your marketing materials is a real thing.
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12
Oct
Power makes the mine go round | Mining Industrial Photographer James Hodgins
Commercial / Crappy Vs Snappy / Industrial / Mine Photos / Mining / Sudbury Ontario / 0 Comment / October 12, 2017

A throwback to some energy/hydro images I created for a client.  IF you don’t have power, you wont have production.

 


5
Oct
Looking Down The Barrel Of The Boom | Mining Industrial Photographer James Hodgins
aerial / Agriculture / Commercial / Crappy Vs Snappy / Industrial / Mine Photos / Mining / 0 Comment / October 5, 2017

The leading lines created by the boom brings your eyes directly to the heart of the image as well as the heart of the equipment…………the operator.  I think this is why I find the jumbo so appealing to photograph.  The ambient light from the deck throws just enough illumination to light the booms without overpowering the surrounding environment where you might lose the line of sight due to the business of the whole scene.

Of course this is purely a photographers point of view but there is an essence of “art” within specific images created in the underground world.


3
Oct
Sometimes It’s A Glorified Snapshot. | James Hodgins Mining Industrial Photographer
aerial / Agriculture / Commercial / Crappy Vs Snappy / Industrial / Mine Photos / Mining / Sudbury Ontario / 0 Comment / October 3, 2017

While I am on site creating images that my clients require for their proposals, financial reports, websites or whatever the media is, I will also keep my eyes pealed for those “instagram” type scenarios.  These images are not the bread and butter images used to showcase the full potential of the company but instead are used as “fillers” throughout their social media spectrum.  To me, the proper photography term for these photos is “snapshot”.  They are created on the fly where all you do is lift the camera and capture the moment you see it because after a few seconds the scenario is gone.  These scenes are things we photographers see day in and day out and there are hundreds of them happening every day on the site that most people would not even consider a second look or thought.  So the next time I am on site for your company, ask me to grab a few dozen of these “snapshots” for you to use in the upcoming months.  No they do not have the same impact as my regular concept photography but they do serve a purpose with your companies social media branding.



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