“I see you there walking around my personal space, chasing the equipment, people and light as it fades into my horizon. Many have come before you, many have succeeded in capturing my good side but many have also failed. Show me respect and walk safely within my domain and I will reward you with captured glimpses that will stay true to the end of time.” ~ The Open Pit
Back again, the Jumbo Drill, one of my favorite machines to photograph. This image was captured this past fall deep underground at Island Gold Mine just outside of Wawa Ontario Canada and was recently used displayed in Social Media. https://www.northernontariobusiness.com/industry-news/mining/wawa-area-mine-plans-for-expansion-2024459
That’s my goal when I create my images. I want to capture your attention for a split second at most. I want you to look at the image and have your brain say to you “well this is nice, let’s look at it a bit longer and appreciate the quality of it.”
There are so many factors that go into the images that need to be addressed in order to pull it off, especially underground. Is the shutter speed slow enough to capture ambient light? If so, is it fast enough so that the people are not blurred if they move slightly? Is the light direction at the proper angle to properly light the subjects? Composition so that the subjects are defined within the image. These are just a few out of a dozen factors I need to address in order to create the image………..usually within minutes. The end goal is to create an image that still looks natural, even though the natural image could never be captured.
Garbage in, garbage out. This is a term my mentor used to say a lot when his photography studio converted to 100% digital back in 2000. What does it mean? Simple. If you start with an inferior capture you will finish with an inferior image. We were always under the mindset of “Get the best result possible at the time of capture.” This rule ensured we were always starting with the best file when processing our digital images. It also means less time “fixing” images and more time “producing” images.
High quality images take time to create and the proof is in the end result. Memorable images stand out, they have snap and they hold the viewers attention longer which formulates a mental reaction of recognition. This is an integral part to branding and marketing.
This image is part of a series of images created for BTI Rockbreaker www.rockbreaker.com
Stop it, just stop it.
In between eating, sleeping and fishing over the holidays I got to catch up on some of my mining magazine browsing and I was still surprised to see low grade, over processed cellphone images being submitted for magazine articles. You know the ones I am referring too – quickly captured on a cellphone and then manipulated with an app where the colors are non existent in the real mining world. They look exactly like the top image I have attached below.
Any images featured in magazines, social media news or other related professional industry criteria should be of a standard you want your company to be known for.
Because if you don’t, your competitors will.
My client www.macleanengineering.com sent me an email notifying me that an image I created for them is now on the cover for the December issue of Engineering & Mining Journal www.e-mj.com . Photographed underground at the Bracemac-McLeod Mine in Northern Quebec, Canada.
The touch screen display inside the Relay (www.millertechnology.com) is large and instantly showcases relevant EV information. hashtag#miningphotog hashtag#evunderground hashtag#electricvehicle hashtag#millertechnology www.miningphotog.com
When it comes to using images for marketing materials just any o’l image wont do. There needs to be some balance between the image and the copy. Negative space is required to add text and graphics and if the composition of the image doesn’t work then the marketing material will not reach it’s full potential.
Having an end goal when creating images is always in my mind when I am looking through my viewfinder and creating the space needed within the frame is just one of many goals for each image.
Around the clock this Caterpillar 980K and it’s operator work to keep the payload going through the crusher. In the recent months I have been trying to create images of the night shift workers as they tend to get overlooked when creating images.