It was a race against mother nature to get this dragline excavator back up and running. The morning clouds were rolling in fast and our available light got darker and darker as the minutes passed.
It’s personal. Like your favorite jacket or pair of shoes your head protection on the job is a part of you. It’s familiar. I actually take the time to look at the “personalization” of someones headgear. The more it stands out, the better the image I always say.
Getting a good image of the CNC machine is sometimes tricky considering most of the process is done behind closed doors but you can always get creative in the placement of your camera during the setup process before the doors are closed.
Yesterday I spent the day at one of the Bristol Machine Shops in Sudbury with Epiroc photographing the different stages of the refurbishing process that Bristol meticulously provides. Days. I could spend days in this shop photographing the people, products and machines being used simultaneously throughout the day. Epiroc products displayed before and after the refurb process catch my eye over and over as we had our walkabout before I started my session. I have said this before and I will say it again, there is “art” everywhere in machine shops if you look for it and I will display some in my upcoming posts when I get the go ahead form my client.
From a distance they don’t seem intimidating at all but as you get closer you realize that distance has a way of skewing perspective and ratio. Dragline excavators are giants in the mining industry. Simply look at the staircase and door on the side of this titan, you could easily fit my whole house inside of this mammoth.
Continuing on my last post in regards to cellphone images used in social media and marketing I thought a related visual would “drive” my point home. The importance of having a professional image archive on hand for your company is a must. Think of how many times images are used in your companies marketing. Social media, websites and trade magazines are all part of your companies image and you never know when your product, company or employees will be featured in one of the media. Your product, facilities and your employees are a representation of the company and should always be showcased at their best, especially when showcasing it to the industry. Look at my attached image. Which one has more “impact”. The cellphone snap or the professionally created image? s
I have photographed many welders over the years and although the images tend to be similar in fashion I still enjoy the look of the process. Sometimes its tricky to obtain an overall exposure of the entire image due to the arc flash and if you expose for this specific light source the rest of the image will be extremely dark. The flash does throw some great light and dynamic shadows and it is easily enhanced with a little extra lighting illuminating the rest of the subject and shop environment like I did with this image I recently photographed for Provincial Doors in Sudbury www.provincialdoors.com
It’s almost that time of year again when I start getting calls and emails regarding outdoor shoots in October/November that should have actually taken place during the Summer months when the environment was green and warm. Start thinking ahead now to decide which outdoor environmental images you will require during the Fall and Winter months. It’s much easier to make it look like Summer when it actually IS Summer and digitally removing backgrounds and installing Summer scenes is very time consuming and costly.