It all comes down to time, the one thing creates the most complication when creating a portfolio of images for my clients. Some days it’s a run & gun session with only a limited amount of time to get to several locations to photograph each operation. There are scenarios where I would LOVE to spend a few hours just to create a few amazing images but the clock is ticking and I need to get the money shot the best I can and then set off to the next spot.
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This is a recent image I created for www.manroc.com in their industrial shop where I couldn’t position myself behind the camera due obstacles like walls. I try not to photograph my subjects in front of them as its hard to get any depth of field in the image. This is where a remote trigger comes in handy and in this instance I used my wifi connection from the camera to the phone and live view which allowed me to get the camera angle I desired as well as trip the shutter to capture the image.
I positioned the boom specifically to block the light. I liked how the ceiling light backlit the Rockbreaker and background but I still needed a bit of light to highlight the front of the arm as well. Overall your attention is drawn into my subject, the ScaleBOSS..
As some of you already know via my social media feeds Joce and I attended the Vale Port Colborne Nickel Refinery 100th year celebration this past weekend. OTA and Vale showcased a history of memorabilia from over the years for everyone to look at along with guest speakers and videos. The highlight was the resurrection of the Refinery Shift Change Whistle that was brought out from the Port Colborne Historical and Marine Museum and refurbished to blow once more at this historical event. Joce and I had the honor of watching up close where I managed to get a quick video and some images.
View the video here
When the equipment breaks they work diligently and fast to get it back up and running. Underground or above sun or rain the pressure is always there to be as quick and efficient as possible.
I love it when I get to photograph equipment immediately after assembly when the paint is fresh, the tires are clean and there isn’t a scratch to be found like this Rock Breaker Scale Boss I photographed before it was shipped to it’s client.
Continuing on my last post in regards to cellphone images used in social media and marketing I thought a related visual would “drive” my point home. The importance of having a professional image archive on hand for your company is a must. Think of how many times images are used in your companies marketing. Social media, websites and trade magazines are all part of your companies image and you never know when your product, company or employees will be featured in one of the media. Your product, facilities and your employees are a representation of the company and should always be showcased at their best, especially when showcasing it to the industry. Look at my attached image. Which one has more “impact”. The cellphone snap or the professionally created image? s
I scour the internet, I search the trade magazines, social media and marketing materials and I always come across the cellsnap images being used for promoting. Now there is nothing wrong with this, heck I do it myself with my Cellsnap series but there is a time and place for those types of images. For everyday social media posts sure, but for your marketing materials? I think not. I also have a personal rule when it comes to social media marketing and using photos. 1 (one) professional image to every 5. If you are posting daily then you should have a High Quality image every week in your social media feed. Drop me a line and let’s talk. I create images right in your shop of your products hassle free.