“I see you there walking around my personal space, chasing the equipment, people and light as it fades into my horizon. Many have come before you, many have succeeded in capturing my good side but many have also failed. Show me respect and walk safely within my domain and I will reward you with captured glimpses that will stay true to the end of time.” ~ The Open Pit
It’s back to the grind, nose to the ground, full steam ahead, give it all you got kind of day. It’s back to work creating and showcasing mining images from around the world. Where will I go in 2020? I can’t let the cat out of the bag yet but if all goes according to plan I should be out and about to a few different countries this year so stay tuned to my blog, social media or subscribe to my email list and receive my posts once a week.
Capture the scene: Create an image that showcases the equipment and operator in the underground environment while enhancing the ambient light with minimum discrepancy.
Capture the personality: Create a portrait where the viewers eyes are drawn to the subject while the corresponding environment adds to the overall storytelling of the image.
Those are my main two goals with my mining photography and when executed properly you create images that are timeless for the subjects as well as versatile for the companies marketing & branding.
When I am faced with a tight working environment I need to strategically place my lights to illuminate the areas that are dark or in shadow like this image I created for www.puregoldmining.ca Madsen Project in Red Lake Ontario. Just like bright over exposed areas, dark empty spaces bring attention to the viewers eye and away from the subject so illuminating specific key areas to highlight subjects and leading lines is always my goal for standard operator images.
I come from a well rounded background in photography. I learned lighting and camera skills early on from my Mentor Robert Provencher and had lots of photography googaw gadgets in my arsenal but I still get some of the most visual satisfaction from the simplest portraits I create, like this one.
If you wish to see my other portraits in the mining industrial industry please check out my “People Portraits” page.
I have been in the mining industrial industry long enough to see numerous changes in how a company markets their products, equipment and software. Social media has been a major factor in how information is presented, stories are told and connections are made. The faces of mining are at the forefront of marketing and storytelling has become a key ingredient in marketing and branding. Companies are no longer using “stock photography” of nameless people that have nothing to do with their company or even the industry. Nowadays people connect with people first and when you have a story that is relatable to the person reading it the connection to your company is stronger.
This is what I love to do and what I have built my photography career around and when I give my elevator pitch to prospective clients I suggest to them to showcase the companies story through the people that are representing the company from the bottom up. Highlight them, showcase them and inspire others through them.
I created this quick portrait of Kaija yesterday after we finished a shoot for one of our mutual clients Northern Survery Supply. Kaija creates custom content for their social media platforms via www.socialriseagency.com I met Kaija last month and we discussed the importance of good content accompanied with good photography can make a big difference in a companies branding and social media influence. I enjoyed working alongside her yesterday and look forward to future content creating sessions.
In a few days we created hundreds of images of their staff, equipment and industrial shops that they can now use throughout their marketing materials for the next year.
“Manroc recently hired Mining Industrial Photographer which is owned and operated by James Hodgins. James visited Manroc’s offices and shops in Manitouwadge Ontario. He also spent two days underground at one of our clients site to capture our Alimak and Lateral projects. His performance was outstanding, all our employees enjoyed working with him and the pictures we received were above and beyond expectations. Manroc is very excited to release the pictures on our new website and job postings. I would highly recommend hiring James for any of your photography needs as he is sure to provide excellent and unique results!”
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It all comes down to time, the one thing creates the most complication when creating a portfolio of images for my clients. Some days it’s a run & gun session with only a limited amount of time to get to several locations to photograph each operation. There are scenarios where I would LOVE to spend a few hours just to create a few amazing images but the clock is ticking and I need to get the money shot the best I can and then set off to the next spot.
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