I have been in the mining industrial industry long enough to see numerous changes in how a company markets their products, equipment and software. Social media has been a major factor in how information is presented, stories are told and connections are made. The faces of mining are at the forefront of marketing and storytelling has become a key ingredient in marketing and branding. Companies are no longer using “stock photography” of nameless people that have nothing to do with their company or even the industry. Nowadays people connect with people first and when you have a story that is relatable to the person reading it the connection to your company is stronger.
This is what I love to do and what I have built my photography career around and when I give my elevator pitch to prospective clients I suggest to them to showcase the companies story through the people that are representing the company from the bottom up. Highlight them, showcase them and inspire others through them.