This gentleman is what I call the “keeper of the Kiln” as he tends to the furnace while it rotates throughout the day at the Menchin Mine in Maracás Brazil. A few clicks and then we had to back away from the kiln as the hot air was blowing out the furnace door. Just a few of the many images I created for www.largoresources.com last week while I was on site.
It’s not what I think, but what my clients think. The one thing I can promise you – I will always strive to give you my best work from what I have to work with, I guarantee it. I have put my face and name behind my business and I aim to keep them both at the highest level of professionalism I can achieve.
I created this quick portrait of Kaija yesterday after we finished a shoot for one of our mutual clients Northern Survery Supply. Kaija creates custom content for their social media platforms via www.socialriseagency.com I met Kaija last month and we discussed the importance of good content accompanied with good photography can make a big difference in a companies branding and social media influence. I enjoyed working alongside her yesterday and look forward to future content creating sessions.
When I am creating custom images for my mining clients I know beforehand what media the images will be used for, how they will be used and for the most part, how they will be incorporated into the design of the marketing material. The subject of the photo whether that is a process, product or person should be easily and quickly identified. I do this by using leading lines, lighting and composition while leaving enough space for my clients to add copy (text) as well as other graphics. There is a lot of thought that goes into these types of images before the shutter is pressed and all the variables need to be known beforehand in order to create the most effective for the final product.
“James Hodgins is a highly professional photographer that has always delivered great images of both our mining equipment products and our employees. It has always been a pleasure to work with James and would highly recommend his work.”
Marketing Communications Project Mgr
Komatsu Mining Corp. Group
I strive to create the most dynamic images within every situation I am presented with while on site. I try to create a photography experience that is professional and productive so that my clients know they are receiving images that will be an asset to their companies branding and marketing materials.
I created custom images for Equipment North to showcase some of their top rentals. Photographing the equipment underground has far more photographic value to their marketing materials than grabbing a snapshot of it in the parking lot. Not only have they used these images in their product brochures, but they have also placed them on their website, trade show booths and social media.
They are eye-catching bright orange and look like a safety glove for Robocop. My new MSS gloves from www.minesafetysolutions.ca came in handy at the www.rahnment.com industrial shop this week while I was there creating images for www.shout-media.ca. After I was finished the shoot Thomas asked if he could try out the gloves so I created a few product images to showcase the durability of these digit protectors while he was working. It was a win-win scenario. I get to create an image to say thank you to MSS, Rahnment has another image to use in their marketing material.
Are you a Jr. mining industrial company just coming on board to show the industry your companies potential? You have heard a variation of the saying “you only get 1 chance to make that first impression so make it count” and it still applies today, even more now with increased traffic to social media feeds. One of the fastest way to spread word of mouth is now at your fingertips with your keyboards and smartphones. Like any business the goal is to grow your brand, clientele and income and it’s important to showcase your standards from the beginning and this is especially true with your marketing materials and the photography you use. Of course there are hundreds of thousands of stock images you can choose from but I will be honest, as a Jr. company those stock images stick out immediately to everyone. Why? Because often the images used are not associated with the actual company. As a Jr. company, you want people to invest in your vision, your name, your product and most of all in you. For these reasons alone you should be showcasing your people, facilities and shops using custom photography. You might think it is expensive but I assure you the ROI will pay for itself over and over and the amount of high impact images you receive can be used throughout the year(s) on all your marketing materials across all social media platforms. If you want to get noticed and stand out, if you want people to look at your data and financial content then getting their attention is important. Think of it as curb appeal. You are more likely to open something for more information, walk through a door or click on a link if the curb appeal is there. Of course I am not stating that photography is more important than the copy/content but why wouldn’t you want that extra element to ensure you have done everything you can to get noticed?
It’s like fishing (hear me out on this lol). Anyone can fish, you simply get some bait and drop the line in the water and wait for a fish to bite. The more experienced anglers know that there are far more elements that can increase your chances of catching fish. You try to cover all the senses. The type of bait, the color, the action of the lure and even the scent/smell of the lure. When you provide all those elements your chances of catching fish are increased. Same applies to getting your content noticed in your marketing materials and social media feeds.
So what should you look for in photography? Here are a few things to cover:
Images for marketing are everywhere and are easily available for just about anything. This is nothing new. Years ago it was readily available stock images and now it’s easily available cellphone images but like the stock images, “cellsnaps” although quick and easy usually have no visual impact not to mention the perceived value in using cellphone images says that your company might not be at the level for Professional Photography.
Let’s look at it from a different scenario. Your company is now getting some recognition and opportunities for magazine articles (maybe even the cover) or news coverage are becoming more frequent. What type of photography do you want to send the publishers to showcase your company that you worked so hard to create? A cellphone image?
Below is one example of custom professional photography I created for Manroc Developement Inc www.manroc.com at one of their industrial shops recently. Although they are a well established company in just a few days we created hundreds of custom images for them to showcase their amazing people and products across all marketing platforms.
Start thinking long term and invest in professional photography so that you have an archive of images to be used throughout the year in your marketing materials. Message me if you would like a FREE assessment of your current photography used on your website and marketing materials. I wont’ BS you and I’ll make some recommendations if needed.