For more information check out the Komatsu Press Release here: https://lnkd.in/g5Z8HSng
Thanks to Tyler Vien for making this creative photo session happen.
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#miningphotog #komatsu #wxo3 #creativephotography #photography4marketing
I love when an email starts like this: “Hi James – I have been following your work for awhile now on social media, as you shoot a lot of our customers – great work by the way!”
It’s not the “great work” that I love (although I do) but more importantly the “I have been following your work”.
I have a saying to those I have given marketing and business advice to over the years ~ “What you do today will get you work 2 years from now.” I have proven this statement dozens of times.
Not everyone is ready for your services the moment they see your name or marketing materials but if they see your brand enough times, when the time comes they will knock on your door. This is why it’s key to be consistent with your marketing, especially on social media.
#miningphotog
The images I create are an investment to the company and the companies marketing. Each image has the potential to be used across the media spectrum that reaches their different demographic targets within that platform. When I create images for a company, it’s of their employees, their facilities, their products and services. These images are proprietary to them and therefor convey their message with more relatability.
I have walked tradeshows where I have seen the same stock image used throughout multiple companies, I have watched 60 minute power point presentations with next to zero imagery (this is a WHOLE OTHER DISCUSSION lol) and I have had calls from magazine editors asking for images as the company they are featuring doesn’t have any. Photography is a key component to marketing and marketing is a key component to business, always has and hopefully always will be.
For more information on the use of images vs cost check out my link
The Mining Photog Experience https://miningindustrialphotographer.com/experience
If you have any questions, please ask.
James
Epiroc Launches new Reman Center in Sudbury, Ontario (Canada)
I had the great opportunity to photograph throughout the reman center showcasing the different aspects, functions and benefits that this state of the art facility has to offer.
Epiroc Reman Center ~ https://www.epiroc.com/en-us/newsroom/2021/epiroc-opens-new-reman-center-to-support-growing-global-reman-program
#miningphotog #epiroc #epirocreman
Every image I showcase has already been used within my clients marketing strategies. On average a single professional image can be used 9 times within a company marketing plan. I can potentially produce a dozen or more high quality images throughout a single day on site. That one image costs less than purchasing a high resolution stock image which means you have a larger return on investment using my professional services. Branding your professional company spreads across multiple on-line and tangible platforms in which visuals are the key marketing content for the company. These platforms include:
Get the full MiningPhotog Experience ~ www.miningindustrialphotographer.com/experience
Anticipating a moment before it happens is a learned skill in my opinion. With experience comes repetition and with repetition comes opportunity. “Focusing” (yes pun intended) on these opportunities can set yourself up for success, just like it did for this image below. I watched the lighting, I watched road, I got into position and anticipated the moment to capture.
I try to display a good variety of images that showcase the work I create within the mining industry. The term “variety is the spice of life” holds true in the social media platform. If you or your company showcase the same thing over and over on social media, the images become redundant and therefore viewer retention is less and less. If everything posted is the same product shot or the same process then what would be the benefit of someone following the social media stream? A companies social media platform is more important today than it ever was and if it is not curated properly, the momentum could quickly fall short.
“Hey James, your a mining photographer, what do you know about business and marketing?“
Well, I have been in business for over 25+ years using a strong understanding of platform marketing specifically social media. I have been blogging my business since early 2001, spoken to thousands of professional photographers on marketing and branding while hosting dozens of seminars on the subject, so I do have some “in the trenches experience” that I put into my strategies. Even this post you are reading is all part of my master plan.
Over the years photographing 1000’s of people doing a variety of jobs for business’s, entrepreneurs, and corporations I have learned the value of capturing the “variety” .
Variety is an easy formula to follow:
– Product
– People
– Environment
– Community
– Behind The Scenes
– Client
– Persistence/Consistent
Product – Showcase the product from start to finish, how it got there, in the rough to the pristine finished product.
People – Showcase the people behind the product, everyone from the bottom to the top. Celebrate those that make the company and product a success.
Environment – Showcase the surrounding area where it all happens. The facility, grounds, warehouses.
Community – Showcase the community in which your company thrives and the impact it has within the community.
Behind The Scenes – Showcase the events, parties, photo shoots, outings, seminars and anything that happens within the company that people would not see unless they were there.
Persistence/Consistent – This is the most important. Marketing requires persistence to pay off because sometimes it doesn’t happen right away. In the age of “wanting it now” the fundamentals of marketing and branding are still the same. Be seen all the time everywhere so when the time comes your name is the first to come to mind. Be consistent with your marketing, no matter if one campaign fails, take what worked, and put if forth to the next, immediately.
When I have the task of creating a photo library for a mining company variety is my ultimate goal. Variety is what works within the marketing realm and I need to produce a library that can keep ones attention throughout the year as they are used across the marketing platforms.
Look at your feeds, is there room for variety?
I get asked the question “What do mining companies need images for?” a lot and my answer is “anything & everything”.
Back again, the Jumbo Drill, one of my favorite machines to photograph. This image was captured this past fall deep underground at Island Gold Mine just outside of Wawa Ontario Canada and was recently used displayed in Social Media. https://www.northernontariobusiness.com/industry-news/mining/wawa-area-mine-plans-for-expansion-2024459
Images I created for Vale Canada LTD have been showcased throughout their 2018/2019 Integrated Community Report.
http://www.vale.com/canada/en/aboutvale/communities/pages/community-reports.aspx
The Front/Back images were photographed at Totten Mine in the Summer month of July. In addition a feedback card was mailed out to the community which I just received in the post.
I rarely get to capture images of surveyors underground so it was a pleasure to job shadow Kayla and photograph while she was working.
www.miningphotog.com
#mining #surveyor #vale #photography
