To Use Stock Photography Or Not? I say Nay!

I recently received an email inquiring  the use of some of my images for a companies marketing materials  and within the email was a common sentence I usually see  “We have done an exhaustive search of the stock photo sights and are coming up short” I know that stock photography is readily available and it could be useful when in a tight deadline (unless you create your marketing material a year in a advance) but why would a company want another companies image on their marketing material?  On several occasions walking through industry trade shows I have  seen the same image on several different booths.   Shouldn’t the images in your marketing material be of your company? Your employees?  Your products and services?  The cost of stock photography to cover the companies branding usually ends up costing more than hiring a professional photographer to create custom images of the company. Your company!  I always wondered if the people working the trade show booth get embarrassed when someone asks them who the person is in the picture and they reply “Oh.  That’s just a stock photo”.  Now I know not all marketing material requires custom images and most of the time advertising companies are on a tight deadline and need something fast, but, if time is available I do encourage to seek out a professional photographer for their photography needs.

I would like to hear  other sides of this  from other photographers, advertising agencies and companies in regards to this so please comment.

stock photos of mines

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3 Responses to To Use Stock Photography Or Not? I say Nay!

  • A company who enlists the help of a professional photographer to capture specific and special moments speaks to the pride in their work. Stock photography can only go so far in illustrating the true essence of a company’s vision and values. By making YOUR people the face of YOUR company, you’re really putting people first! That kind of message really resounds with a workforce.

  • Yes, I’d think that everyone should have the employees featured in the materials. it seems to instill pride in their workplace, has a little to do with morale, teamwork and commonality, all important things from an HR position, I would think…Not enough creativity in most ad agencies stuff – nothing beats fresh, well done creative imagery – and this guy on here is great!

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Stock Photography Or Not?
stock photos of mines

I recently received an email inquiring the use of some of my images for a companies marketing materials and within the email was a common sentence I usually see "We have done an exhaustive search of the stock photo sights and are coming up short". Read More