When you work in a shop for years on end you develop a personal system of organization that is quick and efficient. The shop becomes a part of you, your personality and you cherish your domain.
Are you a Jr. mining industrial company just coming on board to show the industry your companies potential? You have heard a variation of the saying “you only get 1 chance to make that first impression so make it count” and it still applies today, even more now with increased traffic to social media feeds. One of the fastest way to spread word of mouth is now at your fingertips with your keyboards and smartphones. Like any business the goal is to grow your brand, clientele and income and it’s important to showcase your standards from the beginning and this is especially true with your marketing materials and the photography you use. Of course there are hundreds of thousands of stock images you can choose from but I will be honest, as a Jr. company those stock images stick out immediately to everyone. Why? Because often the images used are not associated with the actual company. As a Jr. company, you want people to invest in your vision, your name, your product and most of all in you. For these reasons alone you should be showcasing your people, facilities and shops using custom photography. You might think it is expensive but I assure you the ROI will pay for itself over and over and the amount of high impact images you receive can be used throughout the year(s) on all your marketing materials across all social media platforms. If you want to get noticed and stand out, if you want people to look at your data and financial content then getting their attention is important. Think of it as curb appeal. You are more likely to open something for more information, walk through a door or click on a link if the curb appeal is there. Of course I am not stating that photography is more important than the copy/content but why wouldn’t you want that extra element to ensure you have done everything you can to get noticed?
It’s like fishing (hear me out on this lol). Anyone can fish, you simply get some bait and drop the line in the water and wait for a fish to bite. The more experienced anglers know that there are far more elements that can increase your chances of catching fish. You try to cover all the senses. The type of bait, the color, the action of the lure and even the scent/smell of the lure. When you provide all those elements your chances of catching fish are increased. Same applies to getting your content noticed in your marketing materials and social media feeds.
So what should you look for in photography? Here are a few things to cover:
Images for marketing are everywhere and are easily available for just about anything. This is nothing new. Years ago it was readily available stock images and now it’s easily available cellphone images but like the stock images, “cellsnaps” although quick and easy usually have no visual impact not to mention the perceived value in using cellphone images says that your company might not be at the level for Professional Photography.
Let’s look at it from a different scenario. Your company is now getting some recognition and opportunities for magazine articles (maybe even the cover) or news coverage are becoming more frequent. What type of photography do you want to send the publishers to showcase your company that you worked so hard to create? A cellphone image?
Below is one example of custom professional photography I created for Manroc Developement Inc www.manroc.com at one of their industrial shops recently. Although they are a well established company in just a few days we created hundreds of custom images for them to showcase their amazing people and products across all marketing platforms.
Start thinking long term and invest in professional photography so that you have an archive of images to be used throughout the year in your marketing materials. Message me if you would like a FREE assessment of your current photography used on your website and marketing materials. I wont’ BS you and I’ll make some recommendations if needed.
I have photographed many welders over the years and although the images tend to be similar in fashion I still enjoy the look of the process. Sometimes its tricky to obtain an overall exposure of the entire image due to the arc flash and if you expose for this specific light source the rest of the image will be extremely dark. The flash does throw some great light and dynamic shadows and it is easily enhanced with a little extra lighting illuminating the rest of the subject and shop environment like I did with this image I recently photographed for Provincial Doors in Sudbury www.provincialdoors.com
Last week I found myself once again in the industrial shops at Cambrian College www.cambriancollege.ca . I have been photographing the different departments, staff and facilities at Cambrian for years and the images I create are used throughout the college, website and career book. My photography career started at Cambrian College over 25 years ago when I found myself taking a photography darkroom course to add a few credits to my year. Little did I know that it would eventually lead me to a lifelong career behind the camera.
Now that 2016 is in full swing in the mining industrial sectors it’s time to start thinking about this years marketing materials and online portfolio. Trade show season is only a few months away and you don’t want to leave it until the last minute so you are scrambling for images for your presentations, trade show booths, investor reports and online updates. A full day shoot can yield high quality “wow factor” images that can be used throughout the year without repeating the use of images. I will work directly with your creative marketing team to formulate a shoot schedule and scenario list that would work best for your company.
James Hodgins from Sudbury Ontario is a professional Mining Industrial Commercial photographer with over 20 years experience.
A Sudbury Platinum Corp geologist carefully stacks core samples at the snow covered drill site. Snow and cold weather can be an inconvenience but Winter waits for no one in the mining industry.