Aramine’s miniLoader L series complimented with Hard-Lines RRC (Radio Remote Control Systems) is an effective way to move dirt without placing the operator in a harsh environment. I photographed this new L130 unit for Globe & Mails “Report on Business”in a controlled environment so I could capture multiple images while it was in operation.
They are easy to create and for most it’s as basic as pressing one button and voila, you have an image of the scene you wanted to capture. We scroll through hundreds of images on our social media feeds and only stop on the ones that catch our eye or our interests. Sometimes, that is all that is needed to grab someones attention. Sure it could be the title or even some of the copy associated with the image, but mostly it’s because of the picture. Eye catching images compliment content. It’s as simple as that. Yes, sometimes the images is used once and only once and then it is forgotten, but that is what all social media is comprised of so it is important in your marketing, branding, and social media to have images that stand out, catch your customers eyes and intrigue them to take the next step and read what you have to say about your company. Does it work? Yes it does. How do I know? Because I have built a career creating images for your industry.
It’s all about the people in the mining industry and that includes “Shop People”. If you have followed me long enough, you know I love photographing people portraits in the industry and I created some great images of Kayla while I was in Manitouwadge Ontario with Manroc Developments Inc www.manroc.com
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Came across an article I wrote in 2012 in regards to quality vs expectations.
A quality photograph is much more than a click of the shutter, but today’s society is programmed to think otherwise in my opinion. Just look at the cellphone cameras with all the photo manipulation apps. Photographing in the Mining/Industrial fields I am constantly faced with educating my clients about what it takes to create an Eye Popping High Impact image.
On the job site my subjects really don’t have the time to wait around for the photographer to get things setup and the longer it takes, the more impatient they become. I always get the “Can’t you just take a quick snap?”
The mining/industrial employers that hire me know the difference (that’s why they hire me) but the employees always need more convincing since the information very rarely get’s passed down the chain of command. Don’t be shy to SHOW your clients the difference between a good photograph and a bad one. Include this in your marketing materials, on your website and even during the shoot. This has a HUGE impact on their expectations. Once they SEE the difference, they are more inclined to give you the time you need to create the quality of image you are known for.
I quickly took a snapshot with my point and shoot camera so that I could show them the difference at the shoot. I still see a lot of professional companies using point and shoot snapshots for their marketing materials so don’t be shy to educate your clients about the process of creating your high impact images.
Note: This image was created using 3 Lumopro flashes with Pocket Wizards, A Canon 5dMarkII with a 24-105 lens.
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I created this quick portrait of Michael after we and the team finished another successful photoshoot with Epiroc here in Northern Ontario. It’s always a pleasure working with Michael and the Epiroc Team as we are constantly bouncing ideas off each other in order to create some unique images.
2019 is now upon my doorstep and I only have a remaining few days off before I start implementing some 2019 goals. 2018 was a great year and I truly enjoyed all the travel and clients I interacted with throughout the year. I learned a few new things in the direction of my photography as well as some new marketing strategies that work as well as lots that didn’t work. It’s a learning curve every year as industry changes with the times and so our business strategies must adapt. Thank you to all my clients new and old for allowing me to capture images that showcase your company, who you are and what you do. Here is my last portrait of 2018 at the end of my shoot with www.nsscanada.com
This week I got to work with a few clients in a collaboration of creative concepts. I was back at the Norcat Underground Facility with Northern Survey Supply and Hexagon Mining creating custom images for their marketing and social media content via Kaija and SocialRise Revenue Marketing Agency. Thanks to Greg Major and the staff at Norcat for always making me feel welcome on their site and for helping us all out while we orchestrated the shoot. It’s always a pleasure working with industry professionals especially right here in Northern Ontario.
I value the people I work with and love to create images for them to use as a thank you. They give me their time, patience and knowledge of the job while we are on location shooting. Here is a quick portrait I created of Brianne before we finished a shoot for Epiroc.