The images I create are an investment to the company and the companies marketing. Each image has the potential to be used across the media spectrum that reaches their different demographic targets within that platform. When I create images for a company, it’s of their employees, their facilities, their products and services. These images are proprietary to them and therefor convey their message with more relatability.
I have walked tradeshows where I have seen the same stock image used throughout multiple companies, I have watched 60 minute power point presentations with next to zero imagery (this is a WHOLE OTHER DISCUSSION lol) and I have had calls from magazine editors asking for images as the company they are featuring doesn’t have any. Photography is a key component to marketing and marketing is a key component to business, always has and hopefully always will be.
For more information on the use of images vs cost check out my link
The Mining Photog Experience https://miningindustrialphotographer.com/experience