I love when an email starts like this: “Hi James – I have been following your work for awhile now on social media, as you shoot a lot of our customers – great work by the way!”
It’s not the “great work” that I love (although I do) but more importantly the “I have been following your work”.
I have a saying to those I have given marketing and business advice to over the years ~ “What you do today will get you work 2 years from now.” I have proven this statement dozens of times.
Not everyone is ready for your services the moment they see your name or marketing materials but if they see your brand enough times, when the time comes they will knock on your door. This is why it’s key to be consistent with your marketing, especially on social media.