This is a recent image I created for www.manroc.com in their industrial shop where I couldn’t position myself behind the camera due obstacles like walls. I try not to photograph my subjects in front of them as its hard to get any depth of field in the image. This is where a remote trigger comes in handy and in this instance I used my wifi connection from the camera to the phone and live view which allowed me to get the camera angle I desired as well as trip the shutter to capture the image.
When the equipment breaks they work diligently and fast to get it back up and running. Underground or above sun or rain the pressure is always there to be as quick and efficient as possible.
Impact goes far beyond the photo. In fact, the impact of a photo can be influenced by the experience of the photography session. Anyone can create great images, it’s really not that hard. Impact however is something that needs to be obtained from the very beginning of the photography session and in some instances it starts with the phone call, how you communicate with your clients, how you educate them on the process, how carry yourself on site and how you prepare/present your images to your client. The impact of the image can be amplified to your clients when they consider all these factors and not just the image alone. Like any business, you need to behave, think, and respond like a professional. Take the below image. It’s not the prettiest to some, but to me I see an opportunity to create something that has visual impact by spending just a little time add the elements it needs to become a worthy image. The difference is obvious.
So you have your mining equipment out in your yard and you grab a few quick snaps with your cellphone to showcase your beautiful creation to the world but it doesn’t have the “impact” you were hoping for? I wonder why.
One reason is because your surroundings are really not relevant to the equipment or the background is so distracting that your product is lost in the overall image. When I photograph Manufacturers equipment for their social media and marketing materials I try to get the equipment in the environment it was made for so that potential clients can “SEE” and relate to the product. If that can’t take place, the next best thing is to not have a background at all, like placing the equipment on a white background (or any color of your choice). Sounds simple but it is a tedious task as factors in lighting, composition and exposures are influential not to mention the post production on the image to extract the product. I know for a fact your cellphone can’t do most of those things and why would you want to? It’s not your job, it’s not your profession. You have skilled employees that specialize in their trades (welding, electrical and diagnostics} to get the job done right so why does that aspect not carry over into the photography, the most important “visual” component that your potential clients ALWAYS look at?
You would be surprised at the amount of time it takes to create the below images and how cost effective it is to hire a professional Mining Industrial Photographer to create your marketing images for you. Leave this job to me, so that you can focus on the more important things in your company.
When I am on a job site the first thing on my mind is safety. I have to be just as safe as everyone else that works there. Not only do I have safety on my mind while creating the images (ensuring everyone has proper PPE for the location and job) but I also have to be safe as well. My wife is counting on my coming home, I like my health the way it is, and at the present moment I have s 100% safety record which I plan to uphold as long as my career will allow it. Also know your surrounds, who is in it, what obstacles there are and what safety precautions need to take place for a successful day on the job. I deal with a lot of moving vehicles on site, including the forklift. This thing can zip in and out of everywhere and turn on a dime. I have met some skilled operators in my time, and unfortunately I have witnessed some that are not so skilled. Here is a great blog post for “Tips On Operating A Forklift Safely”
As I was looking over the guest lists for the upcoming PDAC Tradeshow I noticed a lot of familiar names that have now become my clients. I would like to take this opportunity with this post to thank all of you for your business and support. I have had a plan all along when I made the transition to Mining/Industrial/Commercial photography but it would not have been a success without all of you and your continued support and promotion of Mining Industrial Photographer. It has taken me across oceans, above the ground, below the surface and in some unique and challenging environments. It is never a dull moment. Thank You!