I get contacted a lot from trade magazines inquiring about the images I create for my clients. More often than not it’s in regards to an article they are featuring but do not have a sufficient image to accompany the article. I ask each of them what their criteria is for a cover photo or feature photo and the majority all say, “something that stands out”. It’s the “PHOTO” that makes the cover. Each time your company has a write up in a trade magazine your company has a chance to be on the cover and it depends on the image that is provided.
Online articles are another key resource to getting your company, equipment, service featured as a headline. If you know you are going to be featured make sure you are prepared to provide imagery that will stand out and get readers attention.