But it’s a sexy haul truck. At least that is how I look at it. I have photographed a wide variety of haul trucks over the years and yes they can all look the same but when they are in their environment they take on a different form. This all comes down to being at the right place at the right time. I didn’t just “see” this image, I waited for it to happen. I knew the route, I saw the lighting peak under the clouds and I positioned myself so that the sunlight cross lit the truck as it was making it’s turn.
As I was working on this image this morning for a client I decided to strip away the color to get a better look at the details and grain structure. When you remove the color all that is left to view is the dominant subject of the image and that is where your eyes are drawn too.
The images I create are used all across the marketing spectrum for my clients and on each shoot I try to create a variety of different styled images to be used in their various marketing medias. Creative high impact images for their printed marketing materials, magazine covers and annual reports. Candid images for their social media feeds like facebook, twitter and instagram. Portraits for their company profiles, board of directors and management teams as well as equipment images to showcase the fleet, operations or processes. Having custom professional photography on hand in your companies media brings more attention to the message you are trying to convey to your prospective clients. The below image was created for www.ascendantresources.com at their El Mochito Zinc mine in Honduras and was recently featured on their August Corporate Presentation
While I am on site creating images that my clients require for their proposals, financial reports, websites or whatever the media is, I will also keep my eyes pealed for those “instagram” type scenarios. These images are not the bread and butter images used to showcase the full potential of the company but instead are used as “fillers” throughout their social media spectrum. To me, the proper photography term for these photos is “snapshot”. They are created on the fly where all you do is lift the camera and capture the moment you see it because after a few seconds the scenario is gone. These scenes are things we photographers see day in and day out and there are hundreds of them happening every day on the site that most people would not even consider a second look or thought. So the next time I am on site for your company, ask me to grab a few dozen of these “snapshots” for you to use in the upcoming months. No they do not have the same impact as my regular concept photography but they do serve a purpose with your companies social media branding.
A lot of the times I don’t fit in the spaces I need to get the shot so I will “mount” my camera using cable, ducttape, clamps or even zipties and then remote trigger the camera as I did for the below image.
James Hodgins is a Professional Mining Industrial Photographer located in Northern Ontario Canada. Photographing a broad range of clientele over the years James has mastered the skills toc create images that are unique to your company.