Why not have some high impact “key images” in your archives to be used in marketing situations that obtain high visibility like magazine articles, e-articles, tradeshow booths or news coverage? Oh sure, you can do your own photos, but would you let a photographer run your scoop? A Jackleg? Maybe weld something? A scoop has a gas pedal, brake pedal and steering wheel right? Well I know how to drive, but there are loads of factors that also go into the process of operating a scoop, just like there are loads of factors that are involved in creating high impact images for your company.