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Why not have some high impact "key images" in your archives to be used in marketing situations that obtain high visibility like magazine articles, e-articles, tradeshow booths or news coverage? Oh sure, you can do your own photos, but would you let a photographer run your scoop? A Jackleg? Maybe weld something? A scoop has a gas, brake and steering wheel right? Well I know how to drive, but there are loads of factors that also go into the process of operating a scoop, just like there are loads of factors that are involved in creating high impact images for your company. A lot of times I see subpar images (not by other photographers, but non-photographers) being used in marketing materials, websites and tradeshow booths that do not do the company justice. I'm not saying you need to spend a fortune to obtain great photography for your company but why settle for "good enough"? If you can see the difference & know the difference then hire a photographer that has the experience, skills and equipment to create high impact images your company deserves. (check out the publications page and see some examples of how my clients have used their image)
There is a huge difference between crappy and snappy. Which would you choose?
When placing your products into industry magazine, impact is the eye catcher.
Mining Industrial Equipment Rentals should look at updating their images.
This scenario was SCREAMING "Impact!"
Something as simple as this can have that "Wow Factor"
Another Crappy Vs Snappy
What a difference a little lighting makes.
Refurbishing before/after images should be handled the same way.