Mining Marketing Photography And Your ROI
Over the years I have seen my images being put to good use across multiple platforms throughout a variety of clients all over the world. Magazine covers, back covers, headliners, social media ads, trade show booths, job posting, product announcements and press releases just to name a few.
When you compare the cost of professional photography services to the quality of custom images created as well as the versatility and time of use throughout the companies branding and marketing campaigns, these custom images cost dollars to create.
Of course there are hundreds of thousands of stock images you can choose from but I will be honest, those stock images are passed over by everyone who see them. Why? Because often the images used are not associated with the actual company. You want people to invest in your vision, your name, your product and most of all in your company and for these reasons alone you should be showcasing your people, facilities and shops using custom created photography. In the end your ROI will have paid for itself and continue to do so each year new photography is created.