The BTI Breaker Technology Mine Runner APV. In one photography session (1 day) we created a variety of creative images that are used throughout the companies website, marketing brochures as well as social media.
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The 2019 Extended Wheel Base Mine Runner got a glamour photo shoot recently just outside of Sudbury, Ontario Canada. The spacious front cab had loads of room for me to get some of my equipment front and center. Its not an easy capture but I liked how the final image turned out for my client www.rockbreaker.com where it is already used in their current marketing campaign.
I positioned the boom specifically to block the light. I liked how the ceiling light backlit the Rockbreaker and background but I still needed a bit of light to highlight the front of the arm as well. Overall your attention is drawn into my subject, the ScaleBOSS..
Getting up close and personal with my subjects is key to drawing the viewers attention to a specific part of your image. I will watch the motion of the machine, the angles of its components and how the shadows and highlights interact with the equipment as I walk around taking in the environment we have placed it in. A good image can make or break your marketing material and the copy and image have to be relevant to each other or both will lose your customers attention. The main focus of this image is the Hydraulic Breaker in the foreground which is up front in your face while the rest of the machine takes a bit of a backseat but still ads foundation to the image. This is the same formula you should be using for your copy and marketing material. The image is upfront and in your face grabbing the viewers attention and the accompanying text should support and be relevant to the image. It’s a dynamic duo.
When prospective clients are walking through the trade show floors, one dynamic image can grab their attention from across the room which means one more person at your booth for your sales people to interact with and make that client connection.
I always like to see my clients use the images I create for them. Why wouldn’t’ they? There is a reason why companies hire professional photographers to create images for their marketing materials, websites and trade shows. Like BTI www.rockbreaker.com where I photographed their Scaleboss 3d scaler at the Norcat Underground Training Facility here in Sudbury, Ontario. When your company has a new product, procedure, personnel or heavy machinery (possibly even “ground breaking” no pun intended” You need to get it into the public’s eye and in order to do that you need imagery that is visually pleasing, has that eye catching element that gives your marketing materials “IMPACT”.
The majority of my clients are surprised how versatile my images can be used across a variety of platforms throughout their marketing campaign. In the end the cost for high quality professional mining industrial photography pays for itself within a single image used. Don’t believe me? Just ask any of my clients.
A few weeks ago I photographed the Rockbreaker CX8 in all it’s glory! Images from the shoot will be used for their website, social media and marketing materials. I look forward to photographing the other members of the fleet.
James Hodgins is a Professional Commercial Mining Industrial Photographer photographing people, products and processes throughout the industry.
