I get energized when I walk into a site and see images I have created over the years still being used in the companies personal marketing and branding materials.
Stock images usually don’t have the same look or feel that employees are familiar with and so the message of the poster can get lost or skipped without a second look or thought.
Personalized images have that immediate attention grabbing impression that holds the viewers interest so that your message gets noticed, read and reflected which is the main goal of any marketing material.
Note: Always go with the smiling image for the poster. 🙂
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