With the advancement of technology and the demand for resources mining companies are constantly discussing and implementing new strategies for the sustainable future. Here is a recent post from Craig Thornton of Hatch that discusses Five Challenges That Mining Needs To Address Today
Technology is at the forefront of everything these days, making things faster and more efficient as well as simplifying the process. In photography we often hear the comment “your photos are amazing, you must have a good camera.” Yes, I do have a good camera, in fact I have 2. I have also heard people mention that eventually photographers might be out of work since everyone will be able to take high quality images with their phones. I agree everyone will be able to capture high quality images, but a high quality image of crap is still crap. We used to have saying in photography “garbage in, garbage out” which roughly translates to if you have a crappy scene, you are going to capture a crappy scene. Just because someone uses a good tool doesn’t mean they are going to get great results.
The tools are only as good as the users and in photography there is a lot more going on than just snapping the shutter. I need to know where to place my subjects for composition, I need to know how the images will be used for marketing, I need to know where to put negative space for copy and graphics as well as I need to know how to properly light the scenario so specific elements in the image are brought to the viewers attention. I also need to know how to direct my subjects in a situation that is constantly changing all the while keeping track of time for maximum efficiency. The only way you will get the same image with a cellphone is if you manage all of the fore mentioned elements or shoot over my shoulder lol. Photography technology has been advancing since the pinhole camera and will continue to advance but the fundamentals of good photography have not changed.
There was no getting away from your breath showing itself on this cold day while I photographed Canadian Exploration Services on the job in the Northern Ontario wilderness. CXS was recently highlighted in www.northernontariobusiness.com
Canadian Exploration Services
It was a chilly day on the frozen lake but when you dress for the occasion it’s just another day at work. We hammered out this photo/video shoot with Epiroc in 1 day and even though the sun was high, the temperature was far below the freezing mark. Just like having the proper tools for the job when you are prepared, you work more efficiently as well as being safe from the environment you are surrounded in.
The mind set of working safe IMO starts at the home. If you take all the necessary precautions to be safe while working you are more likely going to take that mindset to the workplace. It’s as simple as wearing safety gloves while while trimming the tree. Just kidding, but it is as simple as wearing safety gloves while cutting down your tree or chopping wood, raking leaves leaves etc. Thanks to Mine Safety Solutions for my early xmas present, they fit like a glove.
When you work in a shop for years on end you develop a personal system of organization that is quick and efficient. The shop becomes a part of you, your personality and you cherish your domain.
I created custom images for Equipment North to showcase some of their top rentals. Photographing the equipment underground has far more photographic value to their marketing materials than grabbing a snapshot of it in the parking lot. Not only have they used these images in their product brochures, but they have also placed them on their website, trade show booths and social media.