When the equipment breaks they work diligently and fast to get it back up and running. Underground or above sun or rain the pressure is always there to be as quick and efficient as possible.
I received a few messages in regards to my last post in regards to candid images while on site. Do I use lighting, do I stage them am I stopping production?. The answers are yes, no and no. Photographing weddings over the years (I stopped 6 years ago) hones ones skill in anticipating a moment. You look at the current scenario and visualize where the next moment will happen, so while on site if I do have lighting with me, I place my lighting where I think the “scene” is heading and anticipate the moment I wish to capture. Just a little bit of extra light can help fill in some shadows and draw the focus to the subject of the image.
We are almost done our first month of 2018 and most of us are back in the Captains chair restructuring, organizing and implementing new business strategies for the year. These next few months are filled with industry trade shows and conventions where companies will showcase their products, processes and fabrications to wide eyed prospectors and investors. This is where I come in. A well executed image in your trade show booth and marketing materials can increase engagement from your prospects. Just google “why you should include images in your marketing materials” and browse a few websites. My clients know the value of custom photography. Photographing their employees and equipment instead of using stock images solidifies the confidence that the company believes in their products and people which is why I do what I do. Like the below image I created while on assignment for www.macleanengineering.com . It was a great day underground where I got the chance to create some great portraits and high impact images which Maclean still uses in their marketing force including their website, twitter and linkedin media.
Just because it’s -32 degrees Celsius outside doesn’t mean we get a day off from doing our jobs. The core samples don’t stack themselves nor do they care what temperature it is. Photographing on site in the cold Winter months does have it’s challenges. Equipment freezes up, batteries drain faster, and fingers go numb. In the Summer months when I am underground at +32 degrees I wish I was topside and in the Winter months on days like today I wish I was underground enjoying the warm humid stale air. In the end though it’s all about getting the job done and being prepared for what the environment has in store that day. We look at the bright side here in Northern Ontario, the 4 seasons always have beauty for us to see, even if our eyeballs are frozen in their sockets.
As the sun was high over the rim emphasizing the shadows of the clouds I thought it was the perfect opportunity to create a portrait of our lead rep on the project. It was the least I could do since he was at our sides the whole time, organizing location, people and procedures for us while we were on and off site. All the ingredients were there for something visual in what most might deem a very mundane environment but to me I see “impact” all around me. I stole a few minutes to find the right angle for a background that wasn’t too distracting but added to the story of the main subject even though I knew the green of Brads jacket will always bring the viewers attention back to him.
I tend to get distracted while doing the most mundane task like digging an image out of my archives. I usually spend a copious amount of time looking through my other images of past clients that I have long forgotten about. Like the image below that I created for Pioneer Construction in 2012. So as I am looking for an image for one client, I tend to get distracted by my other clients images and time tends to spiral out of control. What I do like about this situation is that I get to see which images can stand the test of time and still be used today.
When I am on a job site the first thing on my mind is safety. I have to be just as safe as everyone else that works there. Not only do I have safety on my mind while creating the images (ensuring everyone has proper PPE for the location and job) but I also have to be safe as well. My wife is counting on my coming home, I like my health the way it is, and at the present moment I have s 100% safety record which I plan to uphold as long as my career will allow it. Also know your surrounds, who is in it, what obstacles there are and what safety precautions need to take place for a successful day on the job. I deal with a lot of moving vehicles on site, including the forklift. This thing can zip in and out of everywhere and turn on a dime. I have met some skilled operators in my time, and unfortunately I have witnessed some that are not so skilled. Here is a great blog post for “Tips On Operating A Forklift Safely”