In The Shop | Mining Industrial Photographer James Hodgins
You have read my posts before about “shop people” and you know I love photographing individuals at their stations. No matter what you do in life you should take pride in your work, and the shop people I have met around the world certainly do. Whether it’s a big project or a small fabrication when you are good at your trade and take pride in your work the finished project will speak for itself.
Had a great photo shoot yesterday at the Norcat Facility in Levack photographing some new product shots for Signature Groups client Schauenberg Industries. I always love photographing at the Norcat site as the staff are always welcoming and I feel like Norm from Cheers when I walk into the office. Thanks again everyone for another great shoot. If you require custom high impact images of your products for your website and marketing materials, hire a professional photographer. I know that stock photography is readily available and it could be useful when in a tight deadline (unless you create your marketing material a year in a advance) but why would a company want another companies image on their marketing material? On several occasions walking through industry trade shows I have seen the same image on several different booths. Shouldn’t the images in your marketing material be of your company? Your employees? Your products and services? The cost of stock photography to cover the companies branding usually ends up costing more than hiring a professional photographer to create custom images of the company. Your company! I always wondered if the people working the trade show booth get embarrassed when someone asks them who the person is in the picture and they reply “Oh. That’s just a stock photo”. Now I know not all marketing material requires custom images and most of the time advertising companies are on a tight deadline and need something fast, but, if time is available I do encourage to seek out a professional photographer for their photography needs.
Last week I was at Lopes LTD in Coniston Ontario photographing their latest project. This piece is HUGE and you can’t really gauge just how big it is so I thought I would add myself to an image for scale to show the enormity of this fabrication. I had to add some lighting to the environment to draw your attention to the subject which could be lost with just the ambient lighting. PDAC is just around the corner and you should be looking at getting your marketing materials, trade show booths, and photo archives updated for this 2017 season. It is proven that “High Impact” images attract more viewers to your social media than cellphone pics, stock photography or amateur photos. @miningphotog IN THE MAIL THIS WEEK It’s one of the first questions I get asked: “What would they need photography for?” (When I tell people what I do for a living.) Well, for one instance would be a companies “In House” trade magazine like Atlas Copco’s “Mining & Construction” magazine. Sure they could add snapshots thatemployees have taken with their cellphones but why make a company and product look sup-par? In house magazines are a great way to promote the company, products and the people who create them. Sometimes the images I create are not used for a year or two later when the information is relevant to the company. Like I say, it’s always better to have a photo archive on hand so you are not scrambling to provide High Quality Images at the last minute. (scanned from original magazine) I have been creating images for Atlas Copco (Mining & Exploration Ontario Divisions) for several years now from hard to reach Northern Ontario locations to the hills of Mexico, above ground to 1000’s of feet underground. Most of the time the images are used for product brochures, magazine articles and internal investor presentations. That being said, it’s still nice to see your images used on their new international website which was launched earlier this week. Thousands of Copco images are created each year (including my own) and some of them are put into their online media archive to be used by all Atlas Copco Divisions. Sudbury photographer James Hodgins has over 20 years of professional photography experience with 9 years in the Mining Industrial Sectors of Canada/Us/Mexico/Cuba Michael Gravelle (Minister of Northern Development and Mines) speaks to the media after the Ontario Mineral Development Strategy release at Dynamic Earth this past Friday. I was on hand to capture images during the event which outlined the comprehensive 10 year plan. Read more about strategy at www.ontario.ca/mineral James Hodgins is mining industrial commercial photographer based out of Sudbury Ontario Canada covering territory across Canada, United States, Cuba & Mexico.
Almost Like A Second Home At Norcat | Mining Industrial Photographer James Hodgins
Hey, I saw that same photo on 3 other booths today | Mining Industrial Photographer James Hodgins
Making The Mundane Look Impressive | Mining Industrial Photographer James Hodgins
Why Would They Need Professional Pictures?| Mining Industrial Photographer
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Mining Photographers Images Used For New Atlas Copco Website | Sudbury Mining Photographer
Ministry of Northern Development and Mines | Sudbury Photography
