If you have a specialized product or service to offer to the public then why would you settle for "good enough"? I was told by a recent fellow photographer that we are in the era of "good enough" when it comes to photography and how clients perceive it. As a professional Mining/Industrial Photographer I feel it is my right…………..no my duty to educate the vast public and of course my future clients within the industry. Even for something like Industrial Equipment Rental and Sales where you have hundreds of product and a fast pace turn around. You don't have have every product photographed professionaly but why not your best sellers or your recent additions to the fleet? Don't settle for "Good Enough". Your company deserves the best………..even with photography. A professional image of a product or service will have more impact on your clientelle and thus increase purchases……………which leads to more mucho donaro.
Check out more of our mining/industrial photography at the 2013 Mining Expo Timmins
Here is another edition of my "Crappy Vs Snappy". This is something that is very simple where a company showcases fabrication on a specific machine or part. Most of them will just take a quick shot with their IPhone, Blackberry or Android and use that in their marketing material or website. Something as simple as "lighting" can take that exact same scenario and add some much needed punch to draw attention to part that has been refurbished. The point is, even if it's something that you think a quick "snapshot" will be "good enough" for your marketing materials, website or clients, why not give them something better?
Here is another image from yesterdays underground session with Equipment North www.equipmentnorth.com. “Articulated forklifts are easier to maneuver in small spaces than conventional units, and that’s exactly what you need in mine tunnels,” said Steve Walter, operations manager at Equipment North. “They’re relatively rare, though—especially ones that are small enough to fit in a cage.”Equipment North has a track record of working with customers to adapt equipment for unique work environments. The company regularly outfits forklifts and telehandlers with mining packages, including triple-redundant failsafe hydraulic braking systems, fire suppression systems and fire-resistant wiring." Quoted from www.sudburyminingsolutions.com
Today I was found photographing some heavy equipment at MTI's underground tunnel. Equipment North (www.equipmentnorth.com) who has been supplying quality equipment and professional service to clients around North America wanted a few professional images created of some of their equipment to be used on their website and marketing materials. We decided that it would have a much greater "wow factor" if we could photograph the equipment underground in it's environment rather than outside (where it's cold and windy). Pictured below is the Manitou Miners Forklift MT 8044 XT that Equipment North has modified for underground use.
Here is the image of Jarred that published in the Hydro One Magazine "Between The Lines" with my Post Processing. I wanted a darker, less saturated image with darker edges to bring your eye straight to Jarred.