IN THE MAIL THIS WEEK
It’s one of the first questions I get asked: “What would they need photography for?” (When I tell people what I do for a living.) Well, for one instance would be a companies “In House” trade magazine like Atlas Copco’s “Mining & Construction” magazine. Sure they could add snapshots thatemployees have taken with their cellphones but why make a company and product look sup-par? In house magazines are a great way to promote the company, products and the people who create them. Sometimes the images I create are not used for a year or two later when the information is relevant to the company. Like I say, it’s always better to have a photo archive on hand so you are not scrambling to provide High Quality Images at the last minute.
(scanned from original magazine)