Even in total darkness a flicker of light is bright. There is a method of madness to the images I try to create and capture in the industry. There are few fundamentals that I always need to address before the capture. If it’s a new scenario that I have not photographed in the past I will ask to see the process 1 or 2 times if possible. I watch where my subjects stand/sit/walk or move to. I look at the light that is already available, what direction it comes from, where it is going and how it casts shadows on the environment. I have created images across the lighting spectrum from the darkest of the dark to the brightest of day and throughout the years there is one simple rule to follow. The viewers attention is always drawn to the brightest part of an image. Anywhere else in the image should be secondary and it should not compete with the main subject but compliment the overall scene.