The Blog

It’s important to effectively create an image that will stimulate instant viewer attention as well as maintaining a dynamic flow that integrates layout and design without compromising any of the elements.  This comes down to composition, lighting and subject matter at the time of capture.  If I break down this image I created years ago you can clearly see  the direction I wanted the viewer to move towards.  We look at pictures like we read a book (from left to right by default) so I placed my main subject off center  towards the left where the light hits the bright yellow of the equipment bringing your eyes up to my main subject utilizing the leading lines of the vent tube as well towards the top right corner where the bucket is.  Now if we were to place copy and illustrations to the layout we have ample space in the top left and bottom right quadrant of the the image that will not distract from the overall impact of the image as well as keeping the viewers flow of direction constant to each of the elements we wanted the viewer to see.