It’s not about the size of the equipment, but rather the depth of knowledge within our minds. True power lies in expertise and experience, driving innovation and success.
Had another great photoshoot with Technica Mining recently creating new imagery for their website and marketing materials. As always, a pleasure working with Giah Sumalde and the Technica crew.
#miningphotog #miningequipment #professionalphotography #technicamining #facesomining #mininginnovation #miningengineering #minedevelopment
Recent portrait I photographed with Technica Mining showcasing their employees within their projects. My FAVORITE part of my mining photography is creating portraits within the mining environment.
I wrote the below back in 2013 and to me, it still holds true:
“I know that stock photography is readily available and it could be useful when in a tight deadline (unless you create your marketing material a year in a advance) but why would a company want another companies image on their marketing material? On several occasions walking through industry trade shows I have seen the same image on several different booths. Shouldn’t the images in your marketing material be of your company? Your employees? Your products and services? The cost of stock photography to cover the companies branding usually ends up costing more than hiring a professional photographer to create custom images of the company. Your company!
Now I know not all marketing material requires custom images and most of the time advertising companies are on a tight deadline and need something fast, but, if time is available I do encourage to seek out a professional photographer for their photography requirements.”
#miningphotog #professionalphotography #customimages
For this image there were a few slight adjustments made to get the specific perspective as well as the proper composition for your eyes to remain on the focal point. Done correctly a photographer can draw your attention to any part of an image, This is a key strategy for any image used for marketing. Subject, focal point, retention.
Image created for Technica Mining at their industrial shop in Sudbury, Ontario.
#miningphotog #industrialshop #photography #sudbury #technicamining