This week I got to work with a few clients in a collaboration of creative concepts. I was back at the Norcat Underground Facility with Northern Survey Supply and Hexagon Mining creating custom images for their marketing and social media content via Kaija and SocialRise Revenue Marketing Agency. Thanks to Greg Major and the staff at Norcat for always making me feel welcome on their site and for helping us all out while we orchestrated the shoot. It’s always a pleasure working with industry professionals especially right here in Northern Ontario.
There was no getting away from your breath showing itself on this cold day while I photographed Canadian Exploration Services on the job in the Northern Ontario wilderness. CXS was recently highlighted in www.northernontariobusiness.com
Canadian Exploration Services
Once I am at the location to be photographed I will setup my equipment and then discuss the different scenarios that are needed to be photographed for my client. For each scenario I will have to formulate a shooting angle and then light that specific scene to draw attention to the specified areas. In some cases I will have to create multiple images with different lighting to be merged into one final image due to limitations to the area we are shooting and safety protocols .
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In the past I have photographed the Alimak Raise Climber from the loading platform creating images before it rises into the raise but soon I will be getting more up close and personal with the Alimak when I visit Manroc Developements in Manitouwadge Ontario.
This was Henry’s last shift in the warehouse at Musselwhite Mine in Northern Ontario. At the end of the day he was officially retired so I took a bit of time to create a quick portrait of him on the job.
Just because it’s -32 degrees Celsius outside doesn’t mean we get a day off from doing our jobs. The core samples don’t stack themselves nor do they care what temperature it is. Photographing on site in the cold Winter months does have it’s challenges. Equipment freezes up, batteries drain faster, and fingers go numb. In the Summer months when I am underground at +32 degrees I wish I was topside and in the Winter months on days like today I wish I was underground enjoying the warm humid stale air. In the end though it’s all about getting the job done and being prepared for what the environment has in store that day. We look at the bright side here in Northern Ontario, the 4 seasons always have beauty for us to see, even if our eyeballs are frozen in their sockets.
Instead of Throw Back Thursdays on Social Media for me it’s been a Throw Back Month. I don’t think I have had to dig through my archives this much in years but since most of my clients are now ramping up their social media content I have been taken down a memory lane of my images these past few weeks. The image below I captured in 2014 while on my way to the bottom of the pit where I was to begin my shoot. The haul trucks were coming up one after another and as the fog was lifting I thought it was a great opportunity to capture a few as they were making their way around the bend.
Contact Mining Industrial Photographer James Hodgins for more information on how custom created photography can enhance your companies marketing materials and social media footprint.
So you have your mining equipment out in your yard and you grab a few quick snaps with your cellphone to showcase your beautiful creation to the world but it doesn’t have the “impact” you were hoping for? I wonder why.
One reason is because your surroundings are really not relevant to the equipment or the background is so distracting that your product is lost in the overall image. When I photograph Manufacturers equipment for their social media and marketing materials I try to get the equipment in the environment it was made for so that potential clients can “SEE” and relate to the product. If that can’t take place, the next best thing is to not have a background at all, like placing the equipment on a white background (or any color of your choice). Sounds simple but it is a tedious task as factors in lighting, composition and exposures are influential not to mention the post production on the image to extract the product. I know for a fact your cellphone can’t do most of those things and why would you want to? It’s not your job, it’s not your profession. You have skilled employees that specialize in their trades (welding, electrical and diagnostics} to get the job done right so why does that aspect not carry over into the photography, the most important “visual” component that your potential clients ALWAYS look at?
You would be surprised at the amount of time it takes to create the below images and how cost effective it is to hire a professional Mining Industrial Photographer to create your marketing images for you. Leave this job to me, so that you can focus on the more important things in your company.
Some of the best drives are when I am heading to and from the job sites as most of them are in remote locations surrounded by boreal forests and the chances to see some wildlife are plenty. I am accustomed to always rubber necking the area looking for anything that moves or catches my eye. I try to leave early when going to a job so that I can take the time to capture a few frames if something interesting crosses my path. I usually have my camera at the ready on the passenger seat in case an opportunity presents itself just as it did yesterday when I was leaving a job.