It takes a select few images to showcase quality on a website. We sometimes laugh while on location about how long it takes to setup lighting for a specific scenario but the actual “capture” of the scenario takes a minute or two. I sound like a broken record preaching about having high impact images to showcase your company and product as well as solidifying your branding in your industry.
I came across an image I created for www.epiroc.com that is now featured on their global website. It never get’s old seeing your clients showcase their work using your work.
I positioned the boom specifically to block the light. I liked how the ceiling light backlit the Rockbreaker and background but I still needed a bit of light to highlight the front of the arm as well. Overall your attention is drawn into my subject, the ScaleBOSS..
It’s a simple concept when I created this portrait. The lighting, composition as well as the lack of color are all minimal but why does it work? Personally I think it’s the expression on Kevin’s face. A simple smile that says a lot. It’s genuine. You can tell he’s enjoying the session, proud of the work he does for the company he works for www.provincialdoors.com . This image started with a conversation to get to know who he is and what he does and the truth is I am interested in everything he says because not only does he take pride in his work but in our conversation he knows that I take pride in mine and my goal is to capture a portrait that he can be proud of.
Continuing on my last post in regards to cellphone images used in social media and marketing I thought a related visual would “drive” my point home. The importance of having a professional image archive on hand for your company is a must. Think of how many times images are used in your companies marketing. Social media, websites and trade magazines are all part of your companies image and you never know when your product, company or employees will be featured in one of the media. Your product, facilities and your employees are a representation of the company and should always be showcased at their best, especially when showcasing it to the industry. Look at my attached image. Which one has more “impact”. The cellphone snap or the professionally created image? s
Last week I found myself once again in the industrial shops at Cambrian College www.cambriancollege.ca . I have been photographing the different departments, staff and facilities at Cambrian for years and the images I create are used throughout the college, website and career book. My photography career started at Cambrian College over 25 years ago when I found myself taking a photography darkroom course to add a few credits to my year. Little did I know that it would eventually lead me to a lifelong career behind the camera.
I do enjoy photographing underground any chance I can get but I am looking forward to working with a few new clients this Summer in some unique locations. Each location brings it’s own challenges whether it’s lighting, accessibility, or even the subject I am shooting, but that is all part of the job. As a professional it’s not about “rolling with the punches” but rather “been there done that” which only comes with experience.
Another Atlas Copco Scoop Tram in the pit running through all the operational testing. This is a great opportunity to capture some extra images.
James Hodgins is a Professional Mining Industrial Photographer in Sudbury Ontario.
I enjoy photographing all aspects of the industrial industry. I sometimes describe my job to others as the “How It’s Made” TV show but with photography as over the years I have photographed many products from start to finish. It’s fascinating to see something created from a raw material to finished functioning product.
If your companies photography has not been updated in the past year, or you have new products, people, or facilities that need to be showcased I might be able to help.
James Hodgins is a Professional Mining Industrial Photographer based out of Sudbury Ontario Canada.