Images I created for Vale Canada LTD have been showcased throughout their 2018/2019 Integrated Community Report.
The Front/Back images were photographed at Totten Mine in the Summer month of July. In addition a feedback card was mailed out to the community which I just received in the post.
I rarely get to capture images of surveyors underground so it was a pleasure to job shadow Kayla and photograph while she was working.
#mining #surveyor #vale #photography
Just like the mining industrial industry I am constantly learning and testing new technology within my business. It could be monitoring a content post (just like this one) to see if it gets a higher reach to prospective clients or it could be a new app to increase post production efficiency. You should be constantly trying new things within your environment to see if it can be improved by any marginal percentage.
I have a saying “It’s not that I am smart, I just try things until I get it right.”
You learn from failures as well as success but only if you try new things.
I say that a lot, “take pride & strive”. What I mean by this is always take pride in what you are doing/creating professionally and strive to be the best you can be. I bring this attitude to every job I do, always trying to create the best I can with what I have to work with. It doesn’t matter what job you do, you can always be the best it if you choose. You can dig ditches for a living and I know there is someone that is an “expert” at digging ditches. Someone that takes pride in their job and has the process streamlined so that they are the most efficient, most productive ditch diggers in the World. When you take pride in your work and you strive to be the best at it you will be known for that work ethic as well as the quality of your product you are delivering. You can tell the difference between people that are just working for the paycheck and those that take pride and love what they do and for the most part the latter seem much happier with their jobs/careers/life. Will there be good days and bad days? Of course, but even when you have a bad at work or you feel that you could have done better those that know your professionalism will look at your overall track record in the industry.
Everyone of us can take a step back and ask ourselves “what can I do to be the best at this?” Sometimes the first step is asking this very question.
Browsing the www.epiroc.com website I came across a few information brochures that featured my images on the covers. Epiroc has some amazing photographers creating their content so it’s an honor to have my images showcased in their marketing materials.
It takes a select few images to showcase quality on a website. We sometimes laugh while on location about how long it takes to setup lighting for a specific scenario but the actual “capture” of the scenario takes a minute or two. I sound like a broken record preaching about having high impact images to showcase your company and product as well as solidifying your branding in your industry.
I came across an image I created for www.epiroc.com that is now featured on their global website. It never get’s old seeing your clients showcase their work using your work.
They are easy to create and for most it’s as basic as pressing one button and voila, you have an image of the scene you wanted to capture. We scroll through hundreds of images on our social media feeds and only stop on the ones that catch our eye or our interests. Sometimes, that is all that is needed to grab someones attention. Sure it could be the title or even some of the copy associated with the image, but mostly it’s because of the picture. Eye catching images compliment content. It’s as simple as that. Yes, sometimes the images is used once and only once and then it is forgotten, but that is what all social media is comprised of so it is important in your marketing, branding, and social media to have images that stand out, catch your customers eyes and intrigue them to take the next step and read what you have to say about your company. Does it work? Yes it does. How do I know? Because I have built a career creating images for your industry.
Technology is at the forefront of everything these days, making things faster and more efficient as well as simplifying the process. In photography we often hear the comment “your photos are amazing, you must have a good camera.” Yes, I do have a good camera, in fact I have 2. I have also heard people mention that eventually photographers might be out of work since everyone will be able to take high quality images with their phones. I agree everyone will be able to capture high quality images, but a high quality image of crap is still crap. We used to have saying in photography “garbage in, garbage out” which roughly translates to if you have a crappy scene, you are going to capture a crappy scene. Just because someone uses a good tool doesn’t mean they are going to get great results.
The tools are only as good as the users and in photography there is a lot more going on than just snapping the shutter. I need to know where to place my subjects for composition, I need to know how the images will be used for marketing, I need to know where to put negative space for copy and graphics as well as I need to know how to properly light the scenario so specific elements in the image are brought to the viewers attention. I also need to know how to direct my subjects in a situation that is constantly changing all the while keeping track of time for maximum efficiency. The only way you will get the same image with a cellphone is if you manage all of the fore mentioned elements or shoot over my shoulder lol. Photography technology has been advancing since the pinhole camera and will continue to advance but the fundamentals of good photography have not changed.
It was a chilly day on the frozen lake but when you dress for the occasion it’s just another day at work. We hammered out this photo/video shoot with Epiroc in 1 day and even though the sun was high, the temperature was far below the freezing mark. Just like having the proper tools for the job when you are prepared, you work more efficiently as well as being safe from the environment you are surrounded in.