Canada

Hey Junior! How about that first impression?

Are you a Jr. mining industrial company just coming on board to show the industry your companies potential?  You have heard a variation of the saying “you only get 1 chance to make that first impression so make it count” and it still applies today, even more now with increased traffic to social media feeds.  One of the fastest way to spread word of mouth is now at your fingertips with your keyboards and smartphones.   Like any business the goal is to grow your brand, clientele and income and it’s important to showcase your standards from the beginning and this is especially true with your marketing materials and the photography you use.  Of course there are hundreds of thousands of stock images you can choose from but I will be honest, as a Jr. company those stock images stick out immediately to everyone.  Why?  Because often the images used are not associated with the actual company.    As a Jr. company, you want people to invest in your vision, your name, your product and most of all in you.  For these reasons alone you should be showcasing your people, facilities and shops using custom photography.   You might think it is expensive but I assure you the ROI will pay for itself over and over and the amount of high impact images you receive can be used throughout the year(s) on all your marketing materials across all social media platforms. If you want to get noticed and stand out, if you want people to look at your data and financial content then getting their attention is important.  Think of it as curb appeal. You are more likely to open something for more information, walk through a door or click on a link if the curb appeal is there.  Of course I am not stating that photography is more important than the copy/content but why wouldn’t you want that extra element to ensure you have done everything you can to get noticed?

It’s like fishing (hear me out on this lol).  Anyone can fish, you simply get some bait and drop the line in the water and wait for a fish to bite.  The more experienced anglers know that there are far more elements that can increase your chances of catching fish.  You try to cover all the senses. The type of bait, the color, the action of the lure and even the scent/smell of the lure.  When you provide all those elements your chances of catching fish are increased. Same applies to getting your content noticed in your marketing materials and social media feeds.

So what should you look for in photography?  Here are a few things to cover:

• Images that show your product being manufactured
• equipment used throughout the process
• staff and employees at work and interacting
• unique angles that are different from the normal viewing perspective
• stimulating lighting that draws your attention to the specific process or action
• images that tell a story or allow you to easily envision what it’s like in that environment

Images for marketing are everywhere and are easily available for just about anything.  This is nothing new.  Years ago it was readily available stock images and now it’s easily available cellphone images but like the stock images, “cellsnaps” although quick and easy usually have no visual impact not to mention the perceived value in using cellphone images says that your company might not be at the level for Professional Photography.

Let’s look at it from a different scenario.    Your company is now getting some recognition and opportunities for magazine articles (maybe even the cover) or news coverage are becoming more frequent.  What type of photography do you want to send the publishers to showcase your company that you worked so hard to create? A cellphone image?

Below is one example of custom professional photography I created for Manroc Developement Inc www.manroc.com at one of their industrial  shops recently.  Although they are a well established company in just a few days we created hundreds of custom images for them to showcase their amazing people and products across all marketing platforms.

Start thinking long term and invest in professional photography so that you have an archive of images to be used throughout the year in your marketing materials.  Message me if you would like a FREE assessment of your current photography used on your website and marketing materials.  I wont’ BS you and I’ll make some recommendations if needed.