Garbage in, garbage out. This is a term my mentor used to say a lot when his photography studio converted to 100% digital back in 2000. What does it mean? Simple. If you start with an inferior capture you will finish with an inferior image. We were always under the mindset of “Get the best result possible at the time of capture.” This rule ensured we were always starting with the best file when processing our digital images. It also means less time “fixing” images and more time “producing” images.
High quality images take time to create and the proof is in the end result. Memorable images stand out, they have snap and they hold the viewers attention longer which formulates a mental reaction of recognition. This is an integral part to branding and marketing.
This image is part of a series of images created for BTI Rockbreaker www.rockbreaker.com