The Blog

When it comes to using images for marketing materials just any o’l image wont do. There needs to be some balance between the image and the copy. Negative space is required to add text and graphics and if the composition of the image doesn’t work then the marketing material will not reach it’s full potential.

Having an end goal when creating images is always in my mind when I am looking through my viewfinder and creating the space needed within the frame is just one of many goals for each image.