The Blog

When I  am creating custom images for my mining clients I know beforehand what media the images will be used for, how they will be used and for the most part, how they will be incorporated into the design of the marketing material.    The subject of the photo whether that is a process, product or person should be easily and quickly identified.  I do this by using leading lines, lighting and composition while leaving enough space for my clients to add copy (text) as well as other graphics.  There is a lot of thought that goes into these types of images before the shutter is pressed and all the variables need to be known beforehand in order to create the most effective for the final product.