Impact goes far beyond the photo. In fact, the impact of a photo can be influenced by the experience of the photography session. Anyone can create great images, it’s really not that hard. Impact however is something that needs to be obtained from the very beginning of the photography session and in some instances it starts with the phone call, how you communicate with your clients, how you educate them on the process, how carry yourself on site and how you prepare/present your images to your client. The impact of the image can be amplified to your clients when they consider all these factors and not just the image alone. Like any business, you need to behave, think, and respond like a professional. Take the below image. It’s not the prettiest to some, but to me I see an opportunity to create something that has visual impact by spending just a little time add the elements it needs to become a worthy image. The difference is obvious.