The Blog

So you have your mining equipment out in your yard and you grab a few quick snaps with your cellphone to showcase your beautiful creation to the world but it doesn’t have the “impact” you were hoping for?  I wonder why.  

One reason is because your surroundings are really not relevant to the equipment or the background is so distracting that your product is lost in the overall image.  When I photograph Manufacturers equipment for their social media and marketing materials I try to get the equipment in the environment it was made for so that potential clients can “SEE” and relate to the product.  If that can’t take place, the next best thing is to not have a background at all, like placing the equipment on a white background (or any color of your choice).  Sounds simple but it is a tedious task as factors in lighting, composition and exposures are influential not to mention the post production on the image to extract the product.   I know for a fact your cellphone can’t do most of those things and why would you want to?  It’s not your job, it’s not your profession.  You have skilled employees that specialize in their trades  (welding, electrical and diagnostics}  to get the job done right so why does that aspect not carry over into the photography,  the most important “visual” component that your potential clients ALWAYS look at? 

You would be surprised at the amount of time it takes to create the below images and how cost effective it is to hire a professional Mining Industrial Photographer to create your marketing images for you.  Leave this job to me, so that you can focus on the more important things in your company.