Here is another image I created for Atlas Copco and their Mine Truck 1520 (that they uniquely refurbish). This image will be used in their upcoming marketing materials and powerpoint presentations. After viewing the presentation this past week I must admit having the professional images in there does add some impact and weight to the message and information presented. Of course I might be a little biased LOL. They could have easily taken their own images with their cameras and phones, and they have….they told me so…. but they no the value of good images especially images that are representing the companies product. The better the image, the better the more powerful the message. Can either of them work without the other? Of course they can, but when there is a balance the end result is more receptive.
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