Like with any “business” big or small your prospective clients HAVE TO SEE YOU. If they do not know you exist then how can they possibly purchase your product, service or technique? If you are a business owner and you are reading this blog post but don’t have your own website (with blog), Facebook page, Twitter or Linkedin account (to name a small few) then eventually you are going to walk the way of the dinosaurs. You will fade………..extinct. The younger generation are coming into positions of buying, managing and marketing and how do you think they find, research and review their prospective purchases? Social media of all levels. I deal with many types of business’s and have seen this many times where the “old school” business is running great but as time passes by their visual presence stays the same and eventually becomes outdated.
Maclean Engineering seems to be embracing social media and within the last year I have seen many changes to the companies online presence. Now, I am biased because they do use a lot of the images I created for them but they are USING them on many different platforms from hardcopy marketing to social media. Just a few days of shooting in different locations and they now have an arsenal of updated visually stimulating images of their products with their people that they can use for the next year or so posting daily.
They get it. Are you?
James Hodgins is a Commercial Mining Industrial Photographer located in Northern Ontario Sudbury.