You have read my posts before about “shop people” and you know I love photographing individuals at their stations. No matter what you do in life you should take pride in your work, and the shop people I have met around the world certainly do. Whether it’s a big project or a small fabrication when you are good at your trade and take pride in your work the finished project will speak for itself.
Had a great photo shoot yesterday at the Norcat Facility in Levack photographing some new product shots for Signature Groups client Schauenberg Industries. I always love photographing at the Norcat site as the staff are always welcoming and I feel like Norm from Cheers when I walk into the office. Thanks again everyone for another great shoot.
If you require custom high impact images of your products for your website and marketing materials, hire a professional photographer.
I know that stock photography is readily available and it could be useful when in a tight deadline (unless you create your marketing material a year in a advance) but why would a company want another companies image on their marketing material? On several occasions walking through industry trade shows I have seen the same image on several different booths. Shouldn’t the images in your marketing material be of your company? Your employees? Your products and services? The cost of stock photography to cover the companies branding usually ends up costing more than hiring a professional photographer to create custom images of the company. Your company! I always wondered if the people working the trade show booth get embarrassed when someone asks them who the person is in the picture and they reply “Oh. That’s just a stock photo”. Now I know not all marketing material requires custom images and most of the time advertising companies are on a tight deadline and need something fast, but, if time is available I do encourage to seek out a professional photographer for their photography needs.
I get asked the same question almost every time I am out on the job site (or when I mention I am a Mining/Industrial Photographer). “What do the companies use the images for?” I try to explain to them the many different forms of media that my images may be used for and why it is important for these companies to have high impact, visually pleasing images. Some companies hire me per project while other companies have me on hand for 1 to 3 years to capture all the below photography requests.
These are the main reasons why I get hired for mining industrial photography. Companies are now learning that stock photography and iphone images are not ideal for portraying the professionalism of their company. When trying to market their service or product they require images that draw your attention, show a lot of detail and don’t look like every other generic photo on the market.
For more reasons why you should hire a Professional Photographer to create images for your company see my top 10 reasons page here.
PDAC is coming up fast. In fact it’s just around the corner with less than a Month away. Do you have all your materials ready? Your booth up to date? All your marketing and published products on hand printed and ready? When I browse the trade show will I see the same stuff you had the year before? Maybe the year before that? Is it time at last for your company to maybe update some of your materials so you have a fresh new look for this years Conventions or is your nose to the bucket still digging the same old dirt?
See you all at PDAC 2017
Latest computer software allows industrial mechanics to streamline diagnostics more efficiently while on site creating a more efficient workplace where time and safety are key factors.
Contact Mining Industrial Photographer James Hodgins to update your current (or non existing) photo archive of your company to be used in social media, magazines, websites and published marketing materials.
If you are ever in North Bay Ontario, make sure you stop by “The Miners Son Restaurant & Lounge” for some great food, conversation and atmosphere. I have been known to do some food photography in the past, so when Nich Gignac (Owner & head Chef) asked me to photograph some plates and scene setters I couldn’t say no, especially because it is part of the Mining Industrial Industry.
Check out their website and facebook page at The Miners Son.
IN THE MAIL THIS WEEK
It’s one of the first questions I get asked: “What would they need photography for?” (When I tell people what I do for a living.) Well, for one instance would be a companies “In House” trade magazine like Atlas Copco’s “Mining & Construction” magazine. Sure they could add snapshots thatemployees have taken with their cellphones but why make a company and product look sup-par? In house magazines are a great way to promote the company, products and the people who create them. Sometimes the images I create are not used for a year or two later when the information is relevant to the company. Like I say, it’s always better to have a photo archive on hand so you are not scrambling to provide High Quality Images at the last minute.
(scanned from original magazine)