Most of the time I find myself on sites above and below ground where the color white is very seldom clean, let alone clinic quality clean. Another part of my job is photographing my clients products big and small to be showcased on a neutral background for their website or product catalog. It’s a tedious task with multiple lighting scenarios, sometimes in cramped spaces or dark underground passes but the end result “especially on a high key white background” speaks volumes when the final image/product is finished. If you are showcasing your products, there is one of two ways of doing it. 1. you show the product in it’s element doing it’s job or 2. you isolate the product like the image below. Either way the final image needs to look PROFESSIONAL. If you are using your cell phone or employee DSLR to take a snap in your showroom or parking lot, you are doing yourself, your company, and your product a disservice. Consistency is what your clients want to see, not just in your product, but in your companies brand.
Every day I work at my business whether I am in front of the computer or behind the camera I am always striving to reach the next stage in my photography career. I have put in years of building up a reputation of safety, quality and efficiency that my clients know me for. It didn’t happen over night. I look back on my 20+ years of being a photographer and sometimes I wonder how the heck I managed to stay in the business this long. You learn a few things as you get older and just like in everyday life I approach my photography clients the same way: Tell them the truth and give them your best.
As I was looking over the guest lists for the upcoming PDAC Tradeshow I noticed a lot of familiar names that have now become my clients. I would like to take this opportunity with this post to thank all of you for your business and support. I have had a plan all along when I made the transition to Mining/Industrial/Commercial photography but it would not have been a success without all of you and your continued support and promotion of Mining Industrial Photographer. It has taken me across oceans, above the ground, below the surface and in some unique and challenging environments. It is never a dull moment. Thank You!
It’s already October and the Fall colors are making themselves known in the outdoors. Underground however doesn’t seem to rotate around any color spectrum except for grey, black and dusty (I know it’s not a color but it should be). The end of the year is coming fast and I know what else is coming during these next few months……….last minute “crap I forgot to get these done” photo sessions. Bring them on, I am used to it but don’t wait to long where you have to postpone it until the Spring and your marketing materials in the new year suffer due to lack of images.
#miningphotog #ontario #sudbury #photographer
I have heard several people complain on how hot it is this Summer………………………but there is hot………….and then there is HOT!. The Glow from the furnace put out enough ambient light for that warm glow but I needed just a little kiss of flash to balance the rest of the image.
James Hodgins is a Professional Mining Industrial Photographer based out of Sudbury Ontario Canada.
Did you know that July 1st, 2016 is the deadline for required High Visibility Safety Apparel? That’s right, if you work in a mine after July you will be required (by law) to wear high visibility PPE. Why am I posting this on a photography site? Well, you should also consider all your marketing materials and photographs you use to showcase your company. They will no longer be relevant in the eyes of safety standard which could look poorly on your company. Time to update your photo library? I know someone who can help.
Read the new amended Safety Act for the updated info
Sudbury Born James Hodgins is a Professional Mining Industrial Photographer with over 20 years experience.
When was the last time your companies trade show booth was updated? Last year? 3 years ago? Mining Industrial conventions are right around the corner and if you are planning on updating your marketing materials for these shows now is the time to get it done.
A lot of the times my clients will hire me to provide images for their new trade show booths and convention materials. The bigger the image, the more eye catching the booth is. I have seen this over and over at trade shows. The booths that have unique and visually compelling images have the trade show attendee’s walk slower past their booths, while the booths that have mundane or “stock” images tend to not get a lot of attention.
You know the saying a picture speaks a thousand words? Well there is a reason why that saying was created. Click HERE and see how Eye Catching images can be used in your 2016 marketing materials.