Every task that needs to be completed can be done efficiently. There is always a way to complete the job that yields the maximum efficiency, in the shortest amount of time, using the least amount of supply and labor. This is what good work is and when it’s accomplished everyone in the company thrives. You can be a “professional” at any job it just takes that individual to realize it.
I was impressed with the speed and accuracy that these tires were removed from the rims at www.a1blastingmats.net . Clearly there was a step by step process in place and each step had to be in the specific order in order to remove the tire safely and quickly. Was it always like that? I think not, but over time, making mistakes and learning from reveals the most efficient process possible.
I posted this on one of my mining social networks specifically to miners. Recently I thought I would share it publicly as it really is an open letter from me about my “thoughts” on my career and the mining industry. I am always trying to learn more, from as many people that are positive, productive, and enjoy what they do within this industry. Here it is below.
“I figured this is a great place for me to learn more from all of you, especially because we have so many different Nationalities on here that can give all of us the unique perspective of their jobs in the industry. I enjoy my profession and I do “work” while I am on the job. I try to create the best possible image that depicts what each and every one of you are doing. What you spend most of your days doing. I love creating portraits of you all to showcase your job and pride that most of you have for your industry. Some of you don’t know what is involved with MY job that is in your industry and my job personally to me, is to make you proud of the image I have captured. May sound cheesy, but I do take a lot of pride in the images I create for you, especially the underground portraits and I feel privileged that this is what I get do do to pay the bills and make a living, and I have worked damn hard to get here. If I didn’t love my mining photography, I wouldn’t be doing it, there are many many things I can photograph to make a living besides mining/industrial and make more money. I truly enjoy this industry and I would like to think that my images I create help, motivate and shed some light on the industry that others might not know too much about. I enjoy the challenges my job has and the lessons learned after each trip that will make the next session better than the last. I have been doing this for over 20 years but I am always open to learning more and I ask a lot of questions while I am on the shoot so that I get to know more about the person I am photographing. The majority of underground miners I talk too never had their portrait done professionally and I crave to be the first to create something unique for them. Why? So they see what I see when I look at them. Hard workers that take pride in their skills. If I did my job right, they now have an image that showcases themselves, their livelihood that they can show to family and friends.
It’s not just photography to me. It’s a way of giving back to the industry that has helped me over the years.”
James Hodgins – Miningphotog
I will once again be stopping in at PDAC (Prospectors & Developers Association Of Canada) on my way home from another Event. If anyone wishes touch base, have a drink or chat during lunch on Monday March 5th ,please message me and I try my best to accommodate you. This is a great time to go over your trade show presentation and marketing materials and discuss your needs for custom photography and ways to implement them into your company. Maybe you are a past client and we can discuss some upcoming projects, or maybe you have never heard of me but would like to have some face time to see what I have to offer with my services. If you are from out of the Country and know you will not be hiring me but wish to discuss things to look for when hiring a professional photographer in your area I can gladly shed some insight and answer your questions.
I am looking forward to seeing some old faces and of course, meeting some new ones. See you all in a few weeks.
PDAC – March 4th to March 7th
Metro Toronto Convention Centre
We are almost done our first month of 2018 and most of us are back in the Captains chair restructuring, organizing and implementing new business strategies for the year. These next few months are filled with industry trade shows and conventions where companies will showcase their products, processes and fabrications to wide eyed prospectors and investors. This is where I come in. A well executed image in your trade show booth and marketing materials can increase engagement from your prospects. Just google “why you should include images in your marketing materials” and browse a few websites. My clients know the value of custom photography. Photographing their employees and equipment instead of using stock images solidifies the confidence that the company believes in their products and people which is why I do what I do. Like the below image I created while on assignment for www.macleanengineering.com . It was a great day underground where I got the chance to create some great portraits and high impact images which Maclean still uses in their marketing force including their website, twitter and linkedin media.
Getting up close and personal with my subjects is key to drawing the viewers attention to a specific part of your image. I will watch the motion of the machine, the angles of its components and how the shadows and highlights interact with the equipment as I walk around taking in the environment we have placed it in. A good image can make or break your marketing material and the copy and image have to be relevant to each other or both will lose your customers attention. The main focus of this image is the Hydraulic Breaker in the foreground which is up front in your face while the rest of the machine takes a bit of a backseat but still ads foundation to the image. This is the same formula you should be using for your copy and marketing material. The image is upfront and in your face grabbing the viewers attention and the accompanying text should support and be relevant to the image. It’s a dynamic duo.
When prospective clients are walking through the trade show floors, one dynamic image can grab their attention from across the room which means one more person at your booth for your sales people to interact with and make that client connection.
I photographed the recent installation of the new Scipsa System (pronounced Sip-sa System) which is created by Joe Palmer here in Northern Ontario. SCIPSA SYSTEM is the latest innovation in corrosion control and pipe management systems for industries who implement grooved-end mechanical pipes throughout their facilities. It does this through a patented innovative application of sacrificial anodes and coupled with the ability to track, manage and maintain every pipe system within a facility, regardless of how big or small it may be. So what does that mean? It means your company can save money on repair costs on pipes, extend the pipe life expectancy which in turn will have less production downtime due to pipe failure. Traditionally, pipe systems are installed and not given a second thought…until they fail. By implementing SCIPSA SYSTEM’S innovative principle, you will be taking a pro-active approach that will protect and prolong the life of your piping infrastructure. For more information check out www.scipsasystem.com
I spent a good hour photographing Alicia and her grader while visiting Goldcorp’s Red Lake Mine all the while asking her about her job, background and the mining life she is now a part of. When people love their jobs, the company they work for, and the people they are working with the results show through in the images I create for them.
It’s 2018 and now is the time to refresh your marketing material content and this includes PHOTOGRAPHY. I spent a lot of time in 2017 looking at companies websites, trade shows, social media and annual/quarterly reports and there is still a vast majority using mundane stock photography for all their marketing materials. I am all for stock images when you are in a pinch and need 1 or 2 generic images, but when everything is done with stock, you can tell as you don’t relate to the content as much. Sounds like bullshit right? Well, it’s not and I am not being biased because I am professional photographer. The truth is your prospects and investors can relate to your marketing content easier when there is familiarity used in the material. This helps them retain the information faster, easier, and longer.
One full day photo shoot can yield you custom high impact images to be used throughout the year in all your materials, website, and social media and guarantee that the photo reflects the written content you are providing to your customers and at the same time maximize your return on investment. In the end, the photos I create for you will pay for themselves several times within the year.
Just because it’s -32 degrees Celsius outside doesn’t mean we get a day off from doing our jobs. The core samples don’t stack themselves nor do they care what temperature it is. Photographing on site in the cold Winter months does have it’s challenges. Equipment freezes up, batteries drain faster, and fingers go numb. In the Summer months when I am underground at +32 degrees I wish I was topside and in the Winter months on days like today I wish I was underground enjoying the warm humid stale air. In the end though it’s all about getting the job done and being prepared for what the environment has in store that day. We look at the bright side here in Northern Ontario, the 4 seasons always have beauty for us to see, even if our eyeballs are frozen in their sockets.
Recently I found myself at Glencore’s Nickel Rim South Mine photographing another of Maclean Engineering’s Electric Fleet. I am always thrilled to create images for Macleans and I was even more thrilled to finally find my way underground at Nickel Rim where I was pleasantly surprised by the organization and cleanliness of the mine (yes, I notice everything). While electric vehicles are starting to become more and more popular in the mining industry, testing all the applications and variables for maximum efficiency is still the key factors in R & D. For more information check out Stuart Listers (Director of Marketing & Communications) recently published Linkedin post “UX Meets EV”