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Having Great Relationships With Your Clients | Mining Industrial Photographer James Hodgins

After touring around the #PDAC2108 tradeshow this past Monday I realized that I have been photographing some of my industrial clients for over 15 years now.    My very first glimpse into the Exploration Industry was with Atlas Copco & Brenda Hamilton photographing a line of Hobic ITH Diamond Drilling Bits.  Over the years Brenda kept calling me back for new images in different locations and I am still creating images for her and her team at Epiroc today.    It’s relationships like this that make my career a choice that I do not regret.  Brenda, thanks for being a great client and more importantly a great friend. 


“Discovore” Epirocs New Line | Mining Industrial Photographer

One aspect of my job that I enjoy is the challenge of new locations.    I can picture the finished image in my head with what information I have on hand but the plan usually changes once I am on site and see what we have to work with.  Each location is different and hosts challenges different from the last shoot but that is what gets my creative juices flowing.  A few weeks ago I was out on location in Kirkland Lake with Epiroc to create some new images while working beside Clark Marketing Communications who were creating their latest video.   When you have that much creative talent in one area it’s hard not to feed off each others energy as we circled around each other bouncing ideas back and forth.  Check out the latest video showcasing Epiroc’s latest line of Diamond Tools with a few images I created during the shoot that are incorporated throughout the video.      


Here you can see how I used the edge of the canister for my setup while using the large doors to manipulate the amount of light casting onto the bits. 



PDAC 2018 | Mining Industrial Photographer will be there.

I’ll be attending the PDAC Trade Show this coming Monday March 5th to catch up with some of my current clients and also meeting some new clients to discuss future projects.  If you or your company are attending this event and wish for me to visit your booth, or meet at a desired location within PDAC please send me an email or Linkedin message so that we can coordinate a time for that day.    

Looking forward to seeing some old faces and meeting new ones.  See you all next week.


pdac tradeshow prospectors and developers


Raining In Las Vegas (Honduras) | Mining Industrial Photographer James Hodgins

The last evening at the El Mochito Mine in Las Vegas Honduras found me outside the mill complex waiting for the rain to stop so I can attempt to create an image.  Every time the rain slowed down I trudged my way across the complex to setup my camera and each time the rain would start up again just as I was about to press my shutter button.  Mother Nature and I did this dance a couple of times before she  let me know that she was planning on dancing all night lol.  So what do you do? Well, you get the shot anyways.  While I was taking cover under one of the other buildings across the way I noticed the rain funneling down off the metal roof catching the light and haze as it fell.  

Watch the video below for the rain conditions


You Can Be Efficient At Any Job | Mining Industrial Photographer James Hodgins

Every task that needs to be completed can be done efficiently.  There is always a way to complete the job that yields the maximum efficiency, in the shortest amount of time, using the least amount of supply and labor.   This is what good work is and when it’s accomplished everyone in the company thrives.  You can be a “professional” at any job it just takes that individual to realize it.  

I was impressed with the speed and accuracy that these tires were removed from the rims at .  Clearly there was a step by step process in place and each step had to be in the specific order in order to remove the tire safely and quickly.  Was it always like that?  I think not, but over time, making mistakes and learning from reveals the most efficient process possible.


Do What You Love Or Do Something Else | Mining Industrial Photographer James Hodgins

I posted this on one of my mining social networks specifically to miners. Recently I thought I would share it publicly as it really is an open letter from me about my “thoughts” on my career and the mining industry.  I am always trying to learn more, from as many people that are positive, productive, and enjoy what they do within this industry.  Here it is below.

I figured this is a great place for me to learn more from all of you, especially because we have so many different Nationalities on here that can give all of us the unique perspective of their jobs in the industry.   I enjoy my profession and I do “work” while I am on the job.  I try to create the best possible image that depicts what each and every one of you are doing. What you spend most of your days doing. I love creating portraits of you all to showcase your job and pride that most of you have for your industry. Some of you don’t know what is involved with MY job that is in your industry and my job personally to me, is to make you proud of the image I have captured. May sound cheesy, but I do take a lot of pride in the images I create for you, especially the underground portraits and I feel privileged that this is what I get do do to pay the bills and make a living, and I have worked damn hard to get here. If I didn’t love my mining photography, I wouldn’t be doing it, there are many many things I can photograph to make a living besides mining/industrial and make more money.   I truly enjoy this industry and I would like to think that my images I create help, motivate and shed some light on the industry that others might not know too much about.    I enjoy the challenges my job has and the lessons learned after each trip that will make the next session better than the last.  I have been doing this for over 20 years but I am always open to learning more and I ask a lot of questions while I am on the shoot so that I get to know more about the person I am photographing.  The majority of underground miners I talk too never had their portrait done professionally and I crave to be the first to create something unique for them.  Why? So they see what I see when I look at them.  Hard workers that take pride in their skills.  If I did my job right, they now have an image that showcases themselves, their livelihood that they can show to family and friends.

It’s not just photography to me.  It’s a way of giving back to the industry that has helped me over the years.”

James Hodgins – Miningphotog



PDAC 2018 | Mining Industrial Photographer James Hodgins

I will once again be stopping in at PDAC (Prospectors & Developers Association Of Canada) on my way home from another Event.  If anyone wishes touch base, have a drink or chat during lunch on Monday March 5th ,please message me and I try my best to accommodate you.  This is a great time to go over your trade show presentation and marketing materials and discuss your needs for custom photography and ways to implement them into your company.  Maybe you are a past client and we can discuss some upcoming projects, or maybe you have never heard of me but would like to have some face time to see what I have to offer with my services.  If you are from out of the Country and know you will not be hiring me but wish to discuss things to look for when hiring a professional photographer in your area I can gladly shed some insight and answer your questions.  

I am looking forward to seeing some old faces and of course, meeting some new ones.  See you all in a few weeks.

PDAC – March 4th to March 7th
Toronto Canada
Metro Toronto Convention Centre



Looking Forward To What’s Ahead | Mining Industrial Photographer James Hodgins

We are almost done our first month of 2018 and most of us are back in the Captains chair restructuring, organizing and implementing new business strategies for the  year.  These next few months are filled with industry trade shows and conventions  where companies will showcase their products, processes and fabrications to wide eyed prospectors and investors.   This is where I come in.  A well executed  image in your trade show booth and marketing materials can increase engagement from your prospects.  Just google “why you should include images in your marketing materials” and browse a few websites.    My clients know the value of custom photography.  Photographing their employees and equipment instead of using stock images solidifies the confidence that the company believes in their products and people which is why I do what I do.  Like the below image I created while on assignment for .  It was a great day underground where I got the chance to create some great portraits and high impact images which Maclean still uses in their marketing force including their website, twitter and linkedin media.


The Boss Of Rock | Mining Industrial Photographer James Hodgins

Getting up close and personal with my subjects is key to drawing the viewers attention to a specific part of your image.  I will watch the motion of the machine, the angles of its components and how the shadows and highlights interact with the equipment as I walk around taking in the environment we have placed it in.  A good image can make or break your marketing material and the copy and image have to be relevant to each other or both will lose your customers attention.  The main focus of this image is the Hydraulic Breaker in the foreground which is up front in your face while the rest of the machine takes a bit of a backseat but still ads foundation to the image.  This is the same formula you should be using for your copy and marketing material.  The image is upfront and in your face grabbing the viewers attention and the accompanying text should support and be relevant to the image.    It’s a dynamic duo.  

When prospective clients are walking through the trade show floors, one dynamic image can grab their attention from across the room which means one more person at your booth for your sales people to interact with and make that client connection. 

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I recently received an email inquiring the use of some of my images for a companies marketing materials and within the email was a common sentence I usually see "We have done an exhaustive search of the stock photo sights and are coming up short". Read More