While I was at #pdac2017 I got the chance to meet up with Theresa Nyabeze who created a new Childrens Book about Maiya’s Mining Adventure. It’s a great book with beautiful illustrations and images (a few of my own) throughout. I personally believe Theresa’s book will do great things on educating our children about the Mining Industry and bring more diversity into the field. You can read more about it in this Sudbury Star article published last week. Keep a close eye on Theresa Nyabeze and her business www.diversitystem.ca as I am sure we will see more great things from them both in the near future. Congratulations again Theresa.
High quality photography is a key component to any visual marketing material. I often do not get to see my images in the final products used by my clients so as I was walking the trade show at #PDAC2017 I made sure to grab some snapshots of some of my clients marketing materials that featured images I created for them. There were some amazing booths at the show with some that were very eye catching, especially when the images were large, professional and had visual impact. I look forward to creating more images for new clients this Summer so that they will have a unique booth at PDAC2018.
As I was looking over the guest lists for the upcoming PDAC Tradeshow I noticed a lot of familiar names that have now become my clients. I would like to take this opportunity with this post to thank all of you for your business and support. I have had a plan all along when I made the transition to Mining/Industrial/Commercial photography but it would not have been a success without all of you and your continued support and promotion of Mining Industrial Photographer. It has taken me across oceans, above the ground, below the surface and in some unique and challenging environments. It is never a dull moment. Thank You!
You have read my posts before about “shop people” and you know I love photographing individuals at their stations. No matter what you do in life you should take pride in your work, and the shop people I have met around the world certainly do. Whether it’s a big project or a small fabrication when you are good at your trade and take pride in your work the finished project will speak for itself.
Had a great photo shoot yesterday at the Norcat Facility in Levack photographing some new product shots for Signature Groups client Schauenberg Industries. I always love photographing at the Norcat site as the staff are always welcoming and I feel like Norm from Cheers when I walk into the office. Thanks again everyone for another great shoot.
If you require custom high impact images of your products for your website and marketing materials, hire a professional photographer.
I know that stock photography is readily available and it could be useful when in a tight deadline (unless you create your marketing material a year in a advance) but why would a company want another companies image on their marketing material? On several occasions walking through industry trade shows I have seen the same image on several different booths. Shouldn’t the images in your marketing material be of your company? Your employees? Your products and services? The cost of stock photography to cover the companies branding usually ends up costing more than hiring a professional photographer to create custom images of the company. Your company! I always wondered if the people working the trade show booth get embarrassed when someone asks them who the person is in the picture and they reply “Oh. That’s just a stock photo”. Now I know not all marketing material requires custom images and most of the time advertising companies are on a tight deadline and need something fast, but, if time is available I do encourage to seek out a professional photographer for their photography needs.
I get asked the same question almost every time I am out on the job site (or when I mention I am a Mining/Industrial Photographer). “What do the companies use the images for?” I try to explain to them the many different forms of media that my images may be used for and why it is important for these companies to have high impact, visually pleasing images. Some companies hire me per project while other companies have me on hand for 1 to 3 years to capture all the below photography requests.
These are the main reasons why I get hired for mining industrial photography. Companies are now learning that stock photography and iphone images are not ideal for portraying the professionalism of their company. When trying to market their service or product they require images that draw your attention, show a lot of detail and don’t look like every other generic photo on the market.
For more reasons why you should hire a Professional Photographer to create images for your company see my top 10 reasons page here.
PDAC is coming up fast. In fact it’s just around the corner with less than a Month away. Do you have all your materials ready? Your booth up to date? All your marketing and published products on hand printed and ready? When I browse the trade show will I see the same stuff you had the year before? Maybe the year before that? Is it time at last for your company to maybe update some of your materials so you have a fresh new look for this years Conventions or is your nose to the bucket still digging the same old dirt?
See you all at PDAC 2017
Latest computer software allows industrial mechanics to streamline diagnostics more efficiently while on site creating a more efficient workplace where time and safety are key factors.
Contact Mining Industrial Photographer James Hodgins to update your current (or non existing) photo archive of your company to be used in social media, magazines, websites and published marketing materials.
Last week I was at Lopes LTD in Coniston Ontario photographing their latest project. This piece is HUGE and you can’t really gauge just how big it is so I thought I would add myself to an image for scale to show the enormity of this fabrication. I had to add some lighting to the environment to draw your attention to the subject which could be lost with just the ambient lighting.
PDAC is just around the corner and you should be looking at getting your marketing materials, trade show booths, and photo archives updated for this 2017 season. It is proven that “High Impact” images attract more viewers to your social media than cellphone pics, stock photography or amateur photos. @miningphotog