Getting up close and personal with my subjects is key to drawing the viewers attention to a specific part of your image. I will watch the motion of the machine, the angles of its components and how the shadows and highlights interact with the equipment as I walk around taking in the environment we have placed it in. A good image can make or break your marketing material and the copy and image have to be relevant to each other or both will lose your customers attention. The main focus of this image is the Hydraulic Breaker in the foreground which is up front in your face while the rest of the machine takes a bit of a backseat but still ads foundation to the image. This is the same formula you should be using for your copy and marketing material. The image is upfront and in your face grabbing the viewers attention and the accompanying text should support and be relevant to the image. It’s a dynamic duo.
When prospective clients are walking through the trade show floors, one dynamic image can grab their attention from across the room which means one more person at your booth for your sales people to interact with and make that client connection.
I photographed the recent installation of the new Scipsa System (pronounced Sip-sa System) which is created by Joe Palmer here in Northern Ontario. SCIPSA SYSTEM is the latest innovation in corrosion control and pipe management systems for industries who implement grooved-end mechanical pipes throughout their facilities. It does this through a patented innovative application of sacrificial anodes and coupled with the ability to track, manage and maintain every pipe system within a facility, regardless of how big or small it may be. So what does that mean? It means your company can save money on repair costs on pipes, extend the pipe life expectancy which in turn will have less production downtime due to pipe failure. Traditionally, pipe systems are installed and not given a second thought…until they fail. By implementing SCIPSA SYSTEM’S innovative principle, you will be taking a pro-active approach that will protect and prolong the life of your piping infrastructure. For more information check out www.scipsasystem.com
I spent a good hour photographing Alicia and her grader while visiting Goldcorp’s Red Lake Mine all the while asking her about her job, background and the mining life she is now a part of. When people love their jobs, the company they work for, and the people they are working with the results show through in the images I create for them.
It’s 2018 and now is the time to refresh your marketing material content and this includes PHOTOGRAPHY. I spent a lot of time in 2017 looking at companies websites, trade shows, social media and annual/quarterly reports and there is still a vast majority using mundane stock photography for all their marketing materials. I am all for stock images when you are in a pinch and need 1 or 2 generic images, but when everything is done with stock, you can tell as you don’t relate to the content as much. Sounds like bullshit right? Well, it’s not and I am not being biased because I am professional photographer. The truth is your prospects and investors can relate to your marketing content easier when there is familiarity used in the material. This helps them retain the information faster, easier, and longer.
One full day photo shoot can yield you custom high impact images to be used throughout the year in all your materials, website, and social media and guarantee that the photo reflects the written content you are providing to your customers and at the same time maximize your return on investment. In the end, the photos I create for you will pay for themselves several times within the year.
Just because it’s -32 degrees Celsius outside doesn’t mean we get a day off from doing our jobs. The core samples don’t stack themselves nor do they care what temperature it is. Photographing on site in the cold Winter months does have it’s challenges. Equipment freezes up, batteries drain faster, and fingers go numb. In the Summer months when I am underground at +32 degrees I wish I was topside and in the Winter months on days like today I wish I was underground enjoying the warm humid stale air. In the end though it’s all about getting the job done and being prepared for what the environment has in store that day. We look at the bright side here in Northern Ontario, the 4 seasons always have beauty for us to see, even if our eyeballs are frozen in their sockets.
Recently I found myself at Glencore’s Nickel Rim South Mine photographing another of Maclean Engineering’s Electric Fleet. I am always thrilled to create images for Macleans and I was even more thrilled to finally find my way underground at Nickel Rim where I was pleasantly surprised by the organization and cleanliness of the mine (yes, I notice everything). While electric vehicles are starting to become more and more popular in the mining industry, testing all the applications and variables for maximum efficiency is still the key factors in R & D. For more information check out Stuart Listers (Director of Marketing & Communications) recently published Linkedin post “UX Meets EV”
We also see the high-vis workwear of miners and industrial trades people but we rarely see the lab coats. Just as important as getting the payload out of the ground further laboratory testing can determine plant performance, grade quality as well as toxic contents in waste materials. As our science and technology industry is constantly expanding these processes will only become more “refined” to maintain a sustainable medium between all our global industries.
If you are at the American Exploration And Mining Association Convention #aema17 at the moment, please take the time visit my friend Don at Booth 750. Xglo led striplighting in my opinion is a great product for any mine especially in high traffic areas. I have photographed the before/after and installation of these lights and the results are “night and day”. When there is high visibility at the workplace safety issues decline but don’t take my word for it, visit Don and see for yourself. Tell him I said hi.
I always come across images from past shoots that I like to resurrect again with a little modification. It could be from Vertical to Horizontal, a different angle/composition of the same scene or maybe even a slight change to the facial expression of my subject. The last time I was in Popular River Saskatchewan I photographed the PRMX 6973 Locomotive which at the time was carrying coal from Popular River to SaskPower’s power plant 19 KM away.
A quick setup underground for a recent photoshoot with only a few minutes to spare before production ramps back up. My job is to get the image with the least amount of disruption so there is never a time where I am just “standing around” unless I am using myself as the test subject.